Wine marketing is oftentimes painfully boring. I’d rather watch paint dry than see a wine ad. Wine ads—like some winery tasting room staff—can be stuffy, talkative, and off-point. Thankfully, change is coming to the wine industry. In June, we reported on Elizabeth Banks and her connection to Archer Roose. Now, it’s Snoop Doggy Dogg’s turn.
Snoop Dogg and 19 Crimes introduce their newest wine: Snoop Cali Rosé.
The first California rosé for the brand and second collaboration with the hip-hop icon, Snoop Cali Rosé continues to cast a contemporary lens on 19 Crimes, a line of wines inspired by the convicts turned colonists that built Australia.
Snoop explains his excitement, “We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink. I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”
19 Crimes Snoop Cali Rosé arrives on the heels of Snoop Dogg and 19 Crimes’ first collaboration, Snoop Cali Red, the number one selling wine innovation of 2020.
19 Crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule-breakers and law-defying citizens that forged a new culture and national spirit in Australia.