Did you read about Meredith's plan to guarantee its best print advertisers a sales lift from the ads they run in Meredith titles like Better Homes & Gardens, Ladies Home Journal and Family Circle? There's a hint of desperation in the offer, but Meredith is limiting its exposure, which is probably a good idea since providing accurate response data on a non-interactive medium is far from a science. Meredith is …
Copywriters Without Borders – And Customers Without Loyalty
So, now that Borders is going out of business, what's going to happen to all the information they collected on me as part of my Borders Rewards Card? You know--it was a "loyalty program." But what happened to the loyalty? Borders emails showed up two or three times a week once I signed up for the card. And the only emails I paid attention to were the ones that featured coupons -- significant ones. 20% off one …
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Brands Don’t “Get” Mobile, And Techies Don’t “Get” Brands
Rei Inamoto, Chief Creative Officer at AKQA argues in Contagious that brands do not "get" mobile. Brands are in the business of connecting with consumers. If there is one medium that's perfectly suited for connecting with people, there is nothing better than mobile. It's intimate, immediate and inimitable. Yet, in the marketing and advertising world, no one is getting it. ...In many advertising …
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Are We In The App Store Yet?
Nonsense, a London agency that specialises in digital engagement, points to a piece of research from Deloitte, that says most smartphone apps built by brands fail (80% getting less than 1,000 downloads). Having digested the facts and recommendations in the report the first thing that strikes us is that many of the apps in the survey should never have been built! Or, to put it another way, a lot of failed apps …
Spiels On Wheels
Summer in the city means getting out, having fun, seeing and being seen. So what better time for style-conscious makers of liquid refreshment to do the same? That’s the thinking behind SoBe’s new Try Everything Fleet courtesy of hybrid marketing agency Motive: four retro rides repainted and reimagined to function as the ultimate streetside tasting stations. Chicago and Denver get El Lagato, a Chevy El …
Check In For A Free Baseball
Finally, a good reason to check in on Foursquare... On the corner of Broadway and East 4th Street in Manhattan, site of the MLB Fan Cave, a custom-built vending machine dispenses official MLB baseballs when people check in to "THE FRANCHISE on SHOWTIME" via Foursquare. A few lucky participants will receive autographed baseballs from the machine. The out-of-home experience was created to promote The …
Brands Break Down Artificial Barriers, Because They Can
According to The New York Times, small start-ups to giants like Google, are try creating a sense of exclusivity around their offerings by putting up a digital velvet rope. “Invitation-only services create a halo of privilege and exclusivity for those early adopters that gain access,” said Kartik Hosanagar, a professor of information management at the Wharton School at the University of Pennsylvania. “They …
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Jacksonville Agency Looking For Best-Of-Breed Creative, It Looks Like
On Ideas in Jacksonville, Florida, is looking for a Copywriter. How do I know? Targeted advertising on Facebook: Will the job make you bananas? Do you have to be really hairy to qualify? Will you always feel hunted from the 1st day on the job? Apply and find out! …
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