According to The New York Times, Winning the Zero Moment of Truth is a new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service. In a phone interview with the Times, Mr. Lecinski explained that the title is a play on a phrase that is beloved by Procter & Gamble, “the first moment of truth,” which refers to the few seconds that a shopper looks at, and considers buying, a product on a store …
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