JetBlue's senior VP-marketing and commercial, Marty St. George, decided to test agencies currently vying for the airline's marketing account by asking on their Twittership. I don't know which agencies JetBlue is testing, nor how they faired. What I do know is that agency people who "get" Twitter jumped on this loose ball. In response to Bastholm's line of questioning, St. George made it clear, JetBlue isn't looking …
The Ability To Make A Lasting Impression In 140 Characters Is Part Of The Job
BFG Communications in Savannah is once again looking to hire an Assistant Content Manager. Last time BFG did that, they asked prospects to contact them via Twitter. Doing so led to a storm of publicity for the company and a new employee in Hal Thomas. Now there's another opening and again BFG wants to hear from prospects on Twitter. One new applicant, Sam the Butcher from the Denver area offers this video (originally …
Today In Twitterverse: Past Experience Belongs In A Bio
Todd Moritz of Substance says what needs to be said. …
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Today In Twitterverse: United Nations of Micromessaging
By monitoring billions of conversations happening on blogs, social sites and forums Sysomos "brings business intelligence to social media." At the moment, the company is offering a closer look at Twitter users. Sysomos discovered in the midst of their research that almost no one is using the geo-location API tool that Twitter launched last August. Only 0.23% of all Tweets are tagged with geo-location reference …
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Where The Free Gum Goes
Paul Ramirez a.k.a. @pablorazzi on Twitter is a photographer and gadget geek in Phoenix, AZ. He's also an entrant in Dentyne's latest promotion on Twitter. I know this because I searched the hashtag #emptycupholder and found his contest entry (see photo) along with many others. The way the contest works is consumers snap a photo of their vehicle's empty cup holder and then upload it to Twitpic, using the …
Fuel Industries Proactively Organizes CES Data
The Consumer Electronics Show in Las Vegas is a big time trade show with thousands of attendees from all over the world. Which makes it tricky to keep up with. That's why Fuel Industries in Ottawa, Ontario invented TweetYouThere. Nick Iannitti of Fuel describes it as a simple social media tool to measure which brands, trends and discussions are winning out on each day--and one that can be repurposed as a backbone to …
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Keep Your Tweetstream Clean
Nat Ives of Ad Age reports that large media companies are looking at ways to make money from the work they've done building an audience on social sites like Twitter. Companies are considering the paid Tweet route, but are on the fence about the idea. In the meantime... The New York Times Online has started selling packages of ads that appear specifically for visitors who arrive through social media such as Twitter …
In Real Time, 50 Years Ago
Here's an interesting promo effort for the John F. Kennedy Presidential Library and Museum. You can follow JFK's 1960 Presidential campaign on Twitter, as it's being updated in real time from events occurring exactly 50 years ago. …