Patricia Martin, writing in Ad Age, recalls seven "unthinkable ideas" from SXSWi 2009. I especially like is Kathy Sierra's insight into the knowledge economy. Make the consumer brilliant. "Don't bother trying to get them to think you're brilliant," said Kathy Sierra, cognition expert and game developer, whose keynote was one of the most heavily blogged and Twittered events of the conference. According to Sierra, in a …
Geeks & Freaks
I'm not in Austin for South By this year. But there are plenty of people to take my place. Last year, 12,651 people registered for the Music category; 6,675 people registered for Film; and 9,051 registered for the Interactive portion. This year, though, spokesperson Elizabeth Derczo says Interactive is expected to beat out Music. It's kind of fun to see the local TV coverage. It's quite a bit different than the geek …
Live from SXSW c/o BlogTalkRadio and PepsiCo
BlogTalkRadio and PepsiCo are teaming up to bring those of us not in Austin this week (or those too hung over to make it to a panel) some of the proceedings. Pepsi marketing execs are also blogging the conference. And the brand is providing PepsiCoZeitgeist, a Twitter visualizer. John Bell of Ogilvy notes, "while other brands will spend their energy creating Flash-based games around their products, PepsiCo tries to …
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Bogusky, Boulder & Bikes
Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, …
Know Where Your Shizzeeps Are
Twitter's great and all but the Technorati needs to feast on a new dish. You know how it is. According to AppScout, Four Square is the entree of choice at the South By Southwest/Interactive this year. This year's breakout story is sure to be a social network called foursquare, from the guys behind the now-defunct Dodgeball social-location service. Users "check in" from wherever they are on a given night, pinging …