Roy Sutherland of Ogilvy suggests something one doesn't see every day: LET'S PUT SALES PROMOTION AT THE HEART OF THE AGENCY Sutherland points out that our focus on brand building has a wicked aftertaste and argues that brand building ideas are not the same as behavior changing ideas. And the job of an agency is now just to do the attitude stuff, love. Sutherland suggests that good sales promotion agencies "make …
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