Danah Boyd asked herself, "What is Web2.0 and why does it matter?" It seems that's the type of thing Ph.D. candidates at Cal Berkeley's School of Information Management and Systems do in their spare time. Web2.0 is about glocalization, it is about making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful …
Google Goes Offline
New York Times: Google, which built a lucrative business in online advertising, has found a new medium for its ad sales: print. The company is buying ad space in magazines and filling it with half a dozen ads from clients of its vast online system. The first incarnation of Google's program resembles an old-fashioned business known as ad brokering, which has largely been shunned by major publishers. Google said …
Katrina And The Waves
OK...I just love how bizarre news coverage of storms can get. Yesterday, someone in the French Quarter dropped the F-bomb on Shepard Smith, live on FOX. See it here. Shep: "Why are you still here?" Man: "None of your f--kin' business." Shep: "Well, that was a good answer, wasn't it?...I'm watching two dogs drink out of a glass of ice water, and it's none of my business why they are still here." …
Not To Be Confused With MSN’s Spaces
New York Times: Created in the fall of 2003 as a looser, music-driven version of www.friendster.com, MySpace quickly caught on with millions of teenagers and young adults as a place to maintain their home pages, which they often decorate with garish artwork, intimate snapshots and blogs filled with frank and often ribald commentary on their lives, all linked to the home pages of friends. Although many people over 30 …
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Checking A Brand’s Digital Health
Clickz: Marsteller has rolled out a "Digital Check-up" service for clients, providing a snapshot of their efforts and positioning in the consumer-generated media space. The service starts with Marsteller's own Digital Check-up, which provides a report card detailing what kind of a presence the client has in various online efforts and consumer-generated media. Assessment areas include corporate Web site audits, blog …
Media Planners Elbow In On Creative
John January at American Copywriter points to Business Week writer, David Kiley's latest blog entry on Brand New Day. The piece suggests TV spots ought not run more than two to three weeks, based on MediaCheck research. Given the average 30-second spot costs $400,000 to produce, this new piece of data will be a hard pill for clients to swallow. Some forward thinking media execs believe they may have an answer. The …
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“IN A WORLD…Where Newspapers No Longer Exist…”
We like to blog a lot about high-concept advertising, but we tend not to pay attention to the fact that many media outlets get lots of money out of more mundane ads. So this article in LA Weekly is quite interesting, suggesting that movie studios are thinking of drastically slashing the money they spend on splashy display ads for films, particularly in the LA Times and the New York Times: All advertisers dearly love …
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Please Put All Tray Tables In Upright Position
Photo by Jason Kottke …
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