Steve Rubel brings up an excellent question for marketers. Do they presently have a budget allocated for blogs, podcasts and other micro media applications? Yesterday I moderated a panel at MediaPost's Forecast 2006 conference. The challenge before the panel was to resolve this question: how can advertisers, agencies and the media restructure to deal with a micro media universe? The consensus we reached was that TV …
In Pursuit Of Chinese Market Share American Technology Firms Battle Their Conscience And Each Other
Christian Science Monitor: The role of the US Internet firm Yahoo in helping Chinese security officials to finger a journalist sentenced to 10 years for e-mailing "state secrets" is filtering into mainland China. The revelation reinforces a conviction among many Chinese "netizens" that there is no place security forces can't find them. Yet if netizen reaction in China is resignation, the story of Yahoo's complicity …
Taking On Googlezon
The New York Times: Three authors filed suit against Google yesterday contending that the company's program to create searchable digital copies of the contents of several university libraries constituted "massive copyright infringement." The lawsuit, filed in United States District Court in Manhattan, is the first to arise from the Google Print Library program, the fledgling effort aimed at a searchable library of …
Unilever Weans Itself From The Tube
The Independent: Unilever disclosed yesterday that its global expenditure on traditional television advertisements had dropped by one-fifth over the past three years and was set to plummet further. Alan Rutherford, the vice-president of global media at Unilever, one of the world's largest advertisers, said the value of television advertising was dropping in the face of audience fragmentation and the proliferation of …
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Not The Same Old News
The New York Times: The biggest problem in the newspaper industry is capturing readers between 18 and 34 years old, and now The Associated Press is looking to tackle that problem head on. On Monday, the 157-year-old wire service is to start its "younger audience service," offering articles and "experiences" in multimedia formats, with audio, video, blogs and wireless text aimed at reaching readers between 18 and 34 …
Change My Oil Dave
USA Today: In its quest to make cars more like futuristic computer Hal 9000, OnStar, General Motors' in-car telecommunications system, now will give owners e-mail updates from their vehicles reporting problems or reminding about maintenance needs, officials said Tuesday. The service will tell car owners how long they have until they need to change the oil, whether the air bags are working, how the anti-lock braking …
Sites’ New Site
The New York Times: Lloyd Braun, the former chairman of ABC's entertainment group who now oversees Yahoo's expanded media group in Santa Monica, has hired Kevin Sites, a veteran television correspondent, to produce a multimedia Web site that will report on wars around the world. The Web site, called "Kevin Sites in the Hot Zone" (hotzone.yahoo.com) will focus entirely on Mr. Sites's travels as a war correspondent …
CUNY Adds Blogger To J-School Staff
A-list blogger, Jeff Jarvis of Buzzmachine fame, has been named director of the new-media program and associate professor of journalism at City University of New York, according to The New York Times. Mr. Jarvis said that the media could achieve greater transparency by using blogs, podcasts and online video. "I want students to explore the relationship of the media with the public," he said. New media, he said, …
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