When Randall Rothenberg's book, Where The Suckers Moon: An Advertising Story, became available from Knopf on October 25, 1994, I purchased the book and read every word. Because it's a great story about a great ad agency, told by a great journalist who had unprecedented access to the players. Since then, Rothenberg has gone on to work as senior director of intellectual capital at Booz Allen Hamilton and lead …
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