Rent.com believes the time has come to stop accepting, without question, that home ownership should be everyone's dream. The script being read through the loudspeakers in this spot draws on excerpts of speeches delivered by U.S. presidents in the '30s, '40s and '50s, according to the video’s creators, branded content shop Conscious Minds. …
Pepsi Kicks Sand In Coke’s Face With New “Santa Dancing” Spot
Coca-cola and Santa are buds. During the winter months, that is. But not in the summer, not if Pepsi has any say in it. "Santa Dancing" features Coke's de facto mascot hitting up a beachside bar after dancing his jolly rear off. When the bartender offers Santa his traditional Coke, he states his preference for the good stuff, explaining, "I'm on vacation." TBWA/Chiat/Day worked with director Joe Pytka and …
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The Secret’s Starting To Get Out
Have you heard of Duke's Mayo? I hadn't, but then a sample arrived in the mail earlier this week. I haven't spread it on anything yet, but it did interest me in the brand and its commercials (see how easy it is to get my attention?). The new campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. and to compete with national brands. Elevation in Richmond, …
Zeus Can’t Drive 55
The ancient Greeks were an imaginative lot. And their gods were pretty amazing too. ATTIK/San Francisco is tapping some of this magic in its new campaign for the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims. "The 2011 tC is one of our best selling …
Are You Feeling Naked Before Your Bank?
I don't know why, but physical comedy is almost always funny. Take this new spot for Affinity Plus Credit Union from Risdall Marketing Group and Director Matt Pittroff. While losing your shirt to a bank that's "too big to fail" is far from funny, losing your pants and underpants is another matter. …
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Sorento Summer Vacation
David&Goliath and Kia introduce “Joyride II," the sequel to their 2010 Super Bowl spot “Joyride Dream.” The new spot brings back five characters already familiar to parents and their kids--Sock Monkey, Muno, Robot, Teddy and MR. X--and imagines what summer vacation would be like with these characters at the wheel of a Kia Sorento. …
That’s Pro.
This is a good commercial. Cabot Stains uses a simple misdirection to set up the payoff. It's a commercial that's been made a thousand times before, but that doesn't mean it's bad. Standards are standards for a reason. The line "finish like a pro with Cabot wood stains" is well made. Especially when you finish it like a pro with "Cabot, that's pro." …
FedEx Doesn’t Ship Kids, But They Do Ship Clubs
FedEx makes fun of dad's not so little obsessions this Father's Day. Did you catch the wife's look of disgust? It's a nice touch. …
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