"This man is full of bologna and so is our biscuit," says Hardee's in this, and three other spots, in a new product-focused campaign. Agency: David&Goliath …
Continue Reading about Advocates For The Mentally Ill Won’t Like This →
By David Burn
"This man is full of bologna and so is our biscuit," says Hardee's in this, and three other spots, in a new product-focused campaign. Agency: David&Goliath …
Continue Reading about Advocates For The Mentally Ill Won’t Like This →
By David Burn
California Lottery is promoting its new Set For Life Scratchers product via this spot from David&Goliath. According to the press release, the Set For Life Club is a place where anyone can get a taste of the good life, worries don’t exist, and any little “upgrade” you want is within reach. Which is laughable but not all that funny. I know lottery games provide an escape and a glimmer of hope for people, but …
By David Burn
Sukle, the small Denver shop that continually cranks out high quality campaigns, is debuting new work for Goodwill Industries. "The ultimate socially responsible retailer has an exciting story to tell and we’re just beginning to tell it," according to the agency's blog. via: The Denver Egotist …
Continue Reading about Sukle Rolls Out “The Goodwill Effect” →
By David Burn
Red Lobster and it's agency, Grey/New York, wants you to see its food differently. The new “Sea food differently,” platform is meant to “force reappraisal” of Red Lobster among potential customers, said Tor Myhren, president and chief creative officer at Grey New York. Because some consumers had developed “a sense” that Red Lobster “was becoming less authentic,” he added, the campaign is intended to …
Continue Reading about A Weak Pun And Reality TV-like Ads Fail To Persuade →
By David Burn
ESPN and Wieden+Kennedy/NY introduce “Sports for your Ears” -- a campaign to support ESPN Audio’s array of digital offerings which includes the ESPN Radio App, ESPNRadio.com and the brand's podcasts. This is the first campaign ESPN has executed that specifically promotes the numerous options fans have for listening to ESPN Radio content. …
By David Burn
North Social, a leading provider of Facebook applications for businesses, has developed a series of “Fan Page Fail” video shorts featuring "socially-reckless" character Jonny Like, whose missteps show brands and public figures that it takes more than desperate promotional stunts to grow a quality fan base. "You can't expect someone to return your 'Follow Us On Facebook' volley just because you printed …
Continue Reading about To Build A Real Following On Facebook, Take The High Road →
By David Burn
The following ads from DirecTV are not featured on the brand's YouTube page. Which is weak. If you're going to make these spots and air them, stand by them. According to Adfreak, the "boxer" spot was posted for only a few days on DirecTV's official channel, because the ad (by Grey New York) sparked heated allegations of racism, reverse-racism, and even elder abuse. …
By David Burn
You knew Old Spice's use of Fabio was a set up of some sort. Right? Right. Tune in to the internets tomorrow at high noon, Eastern Standard Time, to see which Old Spice man prevails. …
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