Talking sports smack is a time honored tradition among men. So, a campaign for EA Sports' latest Madden game needs some of that attitude. Thanks to Heat, Supply&Demand Director Josh Taft and a V.O. from Ben Affleck, it does. Look at that guy... …
Subway’s Food Isn’t Greasy, But It Does Contain Fat
As I mentioned earlier today, an agency's job is to find a client's brand truth and then reveal it. Here's a case where the agency--MMB in Boston--found their competitors' truth and revealed it instead. While this approach does lay bare the truths about Subway's competitors, it also hides the truth about Subway's own menu choices, many of which are equally unhealthy. …
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Long Live The Hampster Dance
Kia's hip hop hampsters ride again. http://youtu.be/4zJWA3Vo6TU But David Gianatasio of Adfreak is not impressed with David&Goliath's latest effort for Kia. Why do the war-bots tap their metallic toes to the beat when they could end everyone's misery by zapping those rodent freaks? C'mon, they're chubby and dancing in place. Shoot! You can't miss! Oh, there's a shuffle dance video contest tie-in. (Anyone who …
For A Soggy Biscuit Soaked In Syrup, Look Elsewhere
When you are Runza, a Nebraska-based restaurant chain with a cult following and no intention to compete in hundreds of markets across the country, nor to extend your hours into breakfast or late-night like the national chains, you may as well poke fun at the competition and talk about how you’re different. With the help of Swanson Russell in Lincoln, and production partners T2 + Back Alley Films in Kansas …
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Uncontrolled Cravings For Bojangles Leave Innocent People In The Lurch
Go with your gut* shouldn't need an asterisk, but in this case it does. Director: Brian Lee Hughes (SKUNK) Agency: BooneOakley *only in situations where it will cause no harm …
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Feed Your Dog What’s Real
Unlike some natural pet food companies, Nutro carefully selects natural ingredients from farmers and ranchers they know and trust, and they make their food in family-owned facilities in the U.S. So, I want to like them. Unfortunately, this spot does little to help me come Nutro's way. That's a pretty weak trick. Dogs deserve better. Agency: BBDO/San Francisco …
It’s a Sneaker Thing At Foot Locker
SapientNitro and Biscuit Filmworks debut new TV for Foot Locker, as part of the retailer's Back-to-School push. The spots were directed by Aaron Ruell, best known for his role as Kip Dynamite in Napoleon Dynamite. …
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Why Make A Meal, When You Can “Forge The Family Dinner” With Velveeta?
Wieden + Kennedy/Portland is back with more character driven narrative in support of yet another packaged goods brand. This time it's Velveeta, and the man isn't on a horse, he fits horses with shoes. According to The New York Times, the new ads are means to resonate with consumers who want simplicity, but have misgivings about meals that are too simple to make. “Our consumer doesn’t want to be slaving …
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