Marketing for Change, whose motto is "Our business is behavior change," is using a unique twist to advertise a local environmental initiative. Instead of leaning on the tired old "save wildlife" mantra, their campaign for a cleaner Chesapeake Bay relies on a more selfish approach—human appetite for blue crabs. Here's a TV spot from the campaign. [via Houtlust] …
Thoughtful Smokers Make Fewer Enemies
The Wall Street Journal looks at one tobacco company's attempt to create a kindler, gentler smoker. The world's No. 3 tobacco maker is betting on an unusual strategy amid a widening backlash against smoking: Keep smokers on their best behavior. Japan Tobacco Ltd. is bombarding Japanese subways, newspapers and billboards with ads that resemble earnest public-service announcements. "Don't smoke in a crowd, coats are …
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Education Is A Cause Worth Campaigning For
Publicis/New York is encouraging high school students to take the steps necessary to attend college. According to the press release, the KnowHow2GO campaign primarily targets low-income students in grades 8 to 10, and secondarily, their parents and adult influencers. Research conducted for the campaign showed that low-income and first-generation students have high aspirations for college, but do not have clear …
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Taking Truth Where The Teens (Supposedly) Are
Brandweek looks at the anti-smoking forces move into the social media space. The American Legacy Foundation's national smoking prevention campaign aimed at youth tackles social networking Web sites with the latest phase of the "Infect truth" campaign. Starting this week, materials like truth wallpaper, branded bumper stickers and even ads that can be affixed onto the backs of cockroaches (fake ones, of course) are …
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What Conscious Consumers Want, Conscious Consumers Get
St. Paul Pioneer Press reports on the growth of the fair-trade movement. Bluejeans made from cotton bought from impoverished African growers at above the market rate are making their debut in Europe. Their French manufacturer, Rica Lewis, bills them as the world's first jeans to be created from 100 percent fair-trade cotton. The fair-trade movement aims to support small farmers in developing countries by buying …
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Non-Profits Can Host Their Sites For Free…In Perpetuity
Dreamhost is an innovator in its space. They have a robust referral program, where people can earn serious cash for recommending their services. Now they want to hook up non-profit organizations with FREE web hosting. In order to prove your non-profit status we need to receive one crucial piece of documentation. This is an official United States IRS letter indicating tax exempt non-profit status under the appropriate …
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The Fine Line Between Drunk And Stupid
Grey/San Francisco is behind this new anti-binge drinking campaign from Youth Ledership Institute. The campaign's Unhappy Hour blog dispenses facts like: 70% of college students binge drink before doing really stupid things to themselves and/or others. …
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Union Uses YouTube To Let Some Air Out Of Goodyear
For several months now, a strike at Goodyear has forced the tire maker to use non-union workers and managers to produce the tires. Now, the United Steelworkers Union has produced an ad campaign to warn consumers that these scab-produced tires might not be up to snuff. And they've put some of the ads on YouTube, like the one above. You can read more about the whole issue, with this story from the AP. Also, check out …
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