Dean Gemmell is having trouble with his Brother printer. Brother isn't helping matters. Surprise, surprise. No matter what we tried, this printer spat out pages only when the spirit moved it. Despite our best efforts, made in a spirit of cooperation with the HL-1440, this cantankerous little bastard would not cede control. Yo Brother, ever heard Jeff Jarvis and his issues with Dell? Okay, that was rhetorical. …
Bacardi Is For Members Only
USA Today: The 1980s are back, and they've landed smack dab in the middle of a Bacardi Rum ad. As moviemakers rush to revisit the days of oversized hair and shoulder pads with remakes of 1980s TV hits, the spirits marketer spoofs the era in TV ads. Why wait until next year for Universal Pictures' Miami Vice revival when you can enjoy a parody of Crockett- and Tubbs-like characters in Bacardi's ads now. In the ads, …
Chase Cases Chicago
Lewis Lazare: Hello! We'll be hearing the aforementioned sweet and simple greeting a lot in various contexts over the next two weeks as financial services giant JPMorgan Chase & Co. launches a "Hello"-themed ad campaign to herald the formal rebranding of some 330 Bank One outlets in the Chicago area -- as well as many hundreds more throughout Illinois and northwest Indiana -- with the Chase name. New York-based …
Honey, Be Sure To Pick Up Some More Paris Twilight
Ad Age: It turns out getting frisky with value-added lubricants is fast becoming as American as apple pie. Suddenly at the forefront of taking sex aids mainstream, conservative marketer Johnson & Johnson almost overnight has doubled sales of its once-sleepy K-Y brand for the second time in four years thanks to the blockbuster summer rollout of a new line of massage oils. And nowhere has that success been greater …
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“Spychips” Sells, But Ad Age Doesn’t Seem To Buy It
Regular AdPulp readers know that I'm not a huge fan of the massive movement to collect data to track individual consumers. And while I haven't read it, I am aware of the new book Spychips, because the author of the book has been making the rounds of talk shows. Well, the popularity of the book has caught Ad Age's attention. Potential marketing applications of radio-frequency identification chips -- which range from …
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AOL Finally Breaks Free
The New York Times: Curtains, a large blue pair to be exact, are the images being used in an estimated $50 million campaign to promote AOL.com as a free Web portal. The campaign, in online and offline versions, depicts computer users parting the curtains to reveal a bright white light on the other side. "The new AOL.com," the ads proclaim. "Now open to everyone." The campaign has been in development for months, ever …
Greenspace Sounds Enviro-Friendly
I want to be interested in this, but sites built in Flash piss me off. Luckily not everyone feels that way. Our friends at Randon Culture, for instance, who determined that Heineken's Greenspace initiative is a series of events featuring art, music, film and more in temporary spaces. …
Sticky Eyeballs Are So 1995
Business 2.0: Google co-founder Sergey Brin made a surprise appearance yesterday at the tail-end of the Web 2.0 conference, and had a few choice words for all the previous guests who had engaged in Google-bashing. "We fundamentally believe in sending people to other Websites. We believe in giving people access to content, not producing it. If you search for a stock symbol on Google, the top site that comes up is …