Ad Age is running a piece on Speedo's new campaign. Stephanie Thompson, the Ad Age writer uses the term "banana hammock" to describe Speedo's product. And while there is humor in that, how do you explain the following client gibberish about the brand's line extension? “We want to layer the cool factor over [Speedo’s] more rational equities,” said Craig Brommers, VP-marketing for Speedo. The reasoning is clear: While …
AT&T’s Outdoor Smarter Than Web Site
AT&T says it brings its customers "Blogging" in a current outdoor execution. But this Flickr user says otherwise, and here's his proof: [via Adrants] …
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New Rule: Agencies Should Only Be Allowed One Talking Cow Campaign At A Time
In the spirit of Bill Maher, that's the first thing I thought when I read this Adweek article about The Richards Group's first ad campaign for its Shamrock Farms dairy client, which features "Roxie, Shamrock Farms' beloved spokescow who appears on all the packaging." As all good Southerners know, Chick-Fil-A has quite a lot of brand equity in talking (or at least, expressive) cows. Which is also a creation of the …
Myrtle Vegas Wants To Be Your Beach
According to The Sun News, high energy prices and economic uncertainties - combined with fewer state marketing dollars for the Grand Strand - present the Myrtle Beach Area Chamber of Commerce with significant challenges for the 2006 summer vacation season. The chamber, the area's main tourism promoter, is trying to grow the number of visitors from 14 million to 20 million. Perhaps a new branding campaign--the first …
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Founding Father’s 300th Birthday Presents PR Opportunity
My alma mater is running a full page ad in today's New York Times to celebrate the 300th birthday of Ben Franklin. Dennis Trotter, F&M's Vice President for Enrollment Management and Marketing, said, "This ad is just the beginning of an aggressive marketing campaign to make sure that people know about Franklin & Marshall College.” Modernista! created the ad. …
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The Absolute Redirect
USA TODAY: After 25 years and 1,500 versions of print ads built around the shape of its bottle, Absolut vodka is shelving the campaign that made it famous. Absolut will spend $20 million on a new effort that includes its first TV ads as the brand battles slower growth and tougher competition for vodkas. "We're introducing the brand to a new generation of vodka drinkers," says Tim Murphy, brand director. "Those in …
I Want To Work At Trader Joe’s
HUB senior editor, Peter F. Eder, takes a look at The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon, a new book by Len Lewis. Len Lewis, a former editor-in-chief of Progressive Grocer, offers a treasure trove of carefully crafted and well-written insights and observations in his new book. Lewis, who suggests that Trader Joe’s mantra is “Do unto others as others …
Sheraton To Lure Yahooligans
Internet News: Since the dawn of the dot-com era, Yahoo has had a billboard near the entrance to the San Francisco Bay Bridge. Patterned after motel signs of the 1950s, it says, "Yahoo: A nice place to stay on the Internet." Thanks to a deal with Sheraton Hotels announced on Monday, Yahoo is making a nice place to stay in hotel lobbies. In what the companies said was an industry first, the hotelier and the online …