CNN reports on Boston Beer Company's latest innovation—Utopias, a $100 a bottle of 25 percent alcohol beer. "My goal was to raise beer drinkers' expectations," says Master Brewer Jim Koch, 56, founder of The Boston Beer Company and creator of Utopias. "To break the boundaries of what people traditionally think of as beer. "I wanted to brew something comparable to the finest cognacs and ports in the world, to push …
Why Skimp When You Can Indulge?
Last night, during a comemrcial break from the Olympics, Wendy's showcased their tripple hamburger and asked me to "Do what tastes right." Wendy's is so enamored of their new tagline, they've trademarked it. What a waste of legal fees. How about "Listen to your stomach" or some other anti-hunger message? What do you think? Do you have a better tag in mind? …
American Brands Take A Beating In Pakistan
From AP: Thousands rampaged through two cities Tuesday in Pakistan's worst violence against Prophet Muhammad caricatures, burning buildings housing a hotel, banks and a KFC, vandalizing a Citibank and breaking windows at a Holiday Inn and a Pizza Hut. At least two people were killed in Lahore, where intelligence officials suspected outlawed Islamic militant groups incited the violence to undermine President Gen. …
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Gillette Fusion In It To Win It
The Onion landed an exclusive with Gillette CEO James M. Kilts, who had this to say about his new Gillette Fusion razor: Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a three-blade razor. Were we scared? Hell, no. Because we hit back with a little thing called the Mach3Turbo. That's three …
Valentine’s Cards Get Some Market Research
Here's to all the writers and designers at Hallmark in Kansas City. Today's your day. And it's a well-researched one, too. From BusinessWeek: The world's largest greeting card maker, Hallmark Cards Inc., has for the first time analyzed individual cities' data for top-selling Valentines, and it yielded a surprising result. They were all the same -- a result of the exhaustive research Hallmark carries out before any …
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Reebok Done Entertaining
MSNBC: Adidas, the German sporting goods company that recently acquired US rival Reebok, plans to reposition Reebok as a performance brand, said Herbert Hainer, Adidas's chief executive. While Adidas is known for engineering athletic shoes – last year it launched Adidas I, a $250 high-tech wonder dubbed "the world's first intelligent shoe" – Reebok has emphasised casual footwear. Endorsement deals with rappers Jay-Z …
Oracle Of Omaha No Longer On Coca-Cola’s Board
USA TODAY: Billionaire investor Warren Buffett will not stand for re-election to Coca-Cola's board of directors, the world's biggest soft drink company said Tuesday. Buffett, who has been on the board since 1989, told the company his decision was because of increased demands on his time resulting from acquisitions by his holding company, Berkshire Hathaway. He said Berkshire Hathaway intends to keep its Coca-Cola …
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Consumer Generated Content Extends To Coffee
USA TODAY: Starbucks said Friday it would stop selling Chantico, a rich chocolate drink introduced with much fanfare last year, because it was not adaptable to different customer tastes. In a rare flop for the fast-growing No. 1 coffee shop chain, Chantico was pulled from Starbucks' menu in January, a year after its introduction, spokesman Alan Hilowitz said. Described as "a drinkable dessert," Chantico resembled …
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