Timing is important in business, as it is in life. Which is why I take my hat off to Anheuser-Busch for launching Bud.tv tomorrow--the day after the Super Bowl. The effort would be impressive any day of any week, but it's even more so on a day when everyone (not just industry types) are talking about advertising. Here's how The New York Times Magazine describes the project: Bud.TV may be a marketing venture at …
The Perils Of Microtargeting
I love a good analogy. And in describing the current desire of marketers to precisely target messages at specific consumers, Teressa Iezzi, writing in Ad Age, comes up with a good one: I heard a media expert say this on a panel a while back: "If I'm a dog-food maker I am now able to send my commercial messages only to dog owners." In the mainstream media, it's the Fox News effect -- with more media outlets trying to …
Vloggin’ O Seven
Tom Asacker's GuruBBQ is gaining traction. In his latest vlog episode, he makes 7 predictions for 2007. They are: A big slowdown in the growth of blogging Plaid is the new black A new medical conditions known as Wii. D.D. will arise TVs, computers, cell phones, cameras, radios, MP3 players, and vibrators will all converge into one must-have high-tech device More and more large advertisers will play the bored creative …
Manhattan Movers Capture The Imagination Of Millions
According to The New York Times, art imitates life then life imitates art. Thanks reality television! Last week, Anna Wintour, the editor of Vogue, agreed to allow A&E to film a documentary of the making of its September issue, usually the thickest of the year. Since the curtains were drawn open on the darker details of the genre in “The Devil Wears Prada” and “Ugly Betty,” both of which pattern characters on Ms. …
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Play Station Three Smart, But Not Hot
Our Country Tis Of Thee
The Wall Street Journal reports on the potetnial downside for recording artists who license their songs to commercial enterprises prior to official release of their music on disc. John Mellencamp's 21st studio album, "Freedom's Road," isn't due out until next month. But his record label is already worrying that one song, "Our Country," may be suffering from overexposure (thanks to the Chevy Silverado ad that uses the …
Iron Mike Dabbles In Vinyl
Lewis Lazare reports that former Bears coach Mike Ditka--a man with many business interests--has started a record label. The label's first release contains Frank Sinatra songs performed by crooner John Vincent. Chicago's DiMeo & Co. was tapped to assist with marketing, Web site design and CD label design. …
Can Bud Select Become The Cristal Of Beers?
According to San Francisco consulting firm Agenda, which tracks brand mentions in song lyrics for its annual "American Brandstand" survey, no beer brands were mentioned in hip-hop lyrics during 2005, although import brand Corona did land three mentions during 2004. Ad Age says Anheuser-Busch seeks to change the score, and has made a bold move to embrace a hip-hop and score some urban points. A-B named Shawn Carter …
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