I watched the debut of Cavemen last night on ABC. I kept waiting for a Geico commercial to air, but no. How can Geico not buy air time on this show? …
Continue Reading about Cavemen Battle Stereotypes In Prime Time →
By David Burn
I watched the debut of Cavemen last night on ABC. I kept waiting for a Geico commercial to air, but no. How can Geico not buy air time on this show? …
Continue Reading about Cavemen Battle Stereotypes In Prime Time →
By David Burn
The Wall Street Journal (paid sub. req.) looks at a new content play by upstart CW Television Network--owned jointly by CBS and Time Warner. When the CW network launched this time last year, it experimented with a new kind of commercial break designed to look like a minishow built around products. The so-called content wraps were such a hit with marketers that the network is going one better this fall, with a …
By David Burn
The Wall Street Journal (paid sub. req.) is reporting on the latest adventure in branded entertainment. Next week, MTV plans to air "The Gamekillers," a new TV series about young men's quests to win over women. It may not be obvious to viewers, but the series is also about Unilever PLC's quest to sell more Axe antiperspirant. The subtle connections between "Gamekillers" and Axe are the result of a carefully crafted …
By David Burn
For the first time, Bugs Bunny and dozens of his animated companions at Time Warner Inc.'s Warner Bros. unit will be housed together on a single internet portal. The new Web site, dubbed T-Works, for "Toon Works," is scheduled to go live in April. It is the latest effort by a major Hollywood studio to control distribution of its content while simultaneously playing catch-up to established social-networking sites …
Nothin' like your own reality-TV show to fix your life. From CNN: Scott Baio will be back on VH1 with another season of "Scott Baio Is 45 ... and Single" and a new set of issues -- this time, over impending fatherhood. The first season of the reality show found the former "Charles in Charge" and "Happy Days" star struggling with commitment issues. The finale, which aired at 10:30 p.m. Sunday, showed Baio wrapping …
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Today's New York Times reports that NBC's "To Catch A Predator" is successful--but it's freaking out potential advertisers: Some media buyers were hesitant about buying ads on the series even before the recent spate of bad press reports. Andy Donchin, director for national broadcast for the advertising agency Carat USA, said advertisers could be wary of the show’s unsavory theme. “We’re all concerned with what …
By David Burn
Breaking News: All Online Data Lost After Internet Crash [via Valleywag] …
By David Burn
Hellmann's mayonnaise, a Unilever brand, produced a new show they hoped would air on the Food Network. According to The Wall Street Journal (paid sub. req.) the marketer's ad agency, Ogilvy & Mather, couldn't reach a deal with the network's majority owner, E.W. Scripps. The network "wanted final cut, meaning they have the final say in the edit that airs on TV," says Doug Scott, executive director of entertainment at …
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