John Condon, Leo Burnett's new chief creative officer recently spoke with Adweek. See the Jan. 23rd print edition. Q. How do you get past a creative block? A. I go for a walk. And if that doesn't doesn't work, I can flush it out with scotch. I'm a bourbon man myself, but I appreciate a leader with Condon's candor. …
Man From Redmond Calls Me An Employee Of Google
Scobleizer's buddies know how to milk Google AdSense for all it is worth. Some of my blogging friends make more money off of Google ads than I am paid by Microsoft (you’ll note that lots of people in my comment regularly question my ability to report honestly about things Microsoft related, why don’t these same people raise heck when employees of Google — and that’s what you are when you put a Google ad on your blog …
Continue Reading about Man From Redmond Calls Me An Employee Of Google →
Old Media Praises A New Media Guru
"I think technology is going to wreak havoc on the agency business." So says Robert Greenberg, the President of R/GA in New York City, in this lengthy profile in today's New York Times. It has become fashionable, and maybe largely accurate, to look at advertising of the last several decades as an opiate to help brainwash Americans into becoming avid, mindless shoppers. Mr. Greenberg's new equation offers a brighter …
Radical Truth 101: Raise Your Standards Another Notch Or Pack It Up
Radical Careering is not a book. It is, in fact, a multi-media experience. Sure, it looks like a book in this photo, but trust me on this, it's not. Not in the traditional narrative sense. It's much more poetic and random. The randomness is by design, and gives the book a kinship with Medicine Cards or tarot. The book looks and acts like a web site. It has that flip through feel scrolling …
Continue Reading about Radical Truth 101: Raise Your Standards Another Notch Or Pack It Up →
Integrated Marketing Grows Up
Can this guy sell, or what? Look at this spin on his agency's ambidexterity. Adweek: Mike Musachio will run TracyLocke's Wilton, Conn., and New York offices as president and chief creative officer, the agency said. With twin headquarters in Dallas and Wilton, Omnicom Group's TracyLocke is an agency that offers equal emphasis on promotion as well as traditional brand advertising, Musachio said. When the agency …
Matters Of Empire
The New York Times: An investigation by the WPP Group into its own operations in Italy is pitting its pugnacious chief executive, Sir Martin Sorrell, against an equally aggressive Italian businessman and casting light on a disorderly corner of Sir Martin's normally tightly controlled empire. [EDITOR'S NOTE: That's a great lead. I don't want to mess with it. I want to show it to you. Okay, back to the story.] Early …
John, I Know People Who Can Help You
Ad Age: Madison Avenue needs to figure out emerging media -- fast -- or lose billions of dollars to someone who will, warned one of the nation’s top marketing executives. “Major money is going to be in motion in the next decade and yet no one really understands exactly where it will land, or even if it will land, or just disappear altogether,” John Stratton, VP-chief marketing officer at Verizon Wireless, said in a …
Continue Reading about John, I Know People Who Can Help You →
Throwing Down The Gauntlet On Creativity For Creativity’s Sake
Marc Babej has skills. Few people have ever interviewed David Ogilvy, Rosser Reeves and Bill Bernbach in one sitting, and no one has done so posthumously. Until now... Babej: What do you think of advertising that sells lifestyles or attitudes? Bill Bernbach: “The magic is in the product… No matter how skillful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, …
Continue Reading about Throwing Down The Gauntlet On Creativity For Creativity’s Sake →