One look at Jeff Kling, and you know the guy rages. What might not be as readily apparent is the fact he is also a man with a fancy position in advertising--executive creative director at Euro RSCG/New York, to be exact. A search of the Way Back Machine, reveals an interesting Willamette Week story recounting the days when Kling was a copywriter working to reinvent Miller Genuine Draft High Life at Wieden + …
A McKinsey-Like Droga
We last looked at David Droga on August 23rd, after he stepped down as worldwide creatice director at Publicis--kind of a bold move for a 37-year old. The Feb. issue of Creativity catches up with him. I've become obsessed with producing doing work that doesn't necessarily start with a given template. I love traditional advertising and have built my career on it. However I think that is one option, not the only …
Don’t Quote Me, But…
Rumor and innuendo are hardly the province of gossip rags, online or off. For instance, Chicago Sun Times advertising columnist, Lewis Lazare, loves to quote unnamed sources. He relies heavily on them for his piece on Marhsall Ross, appearing in the paper today. The search is on. After coming up empty in several recent big new business pitches, Cramer-Krasselt/Chicago appears to be in the market for a new executive …
Going Wild In Boulderado
From Lewis Lazare: Chicago's ad community is buzzing about the news that former Cramer-Krasselt/Chicago creative wunderkind Scott Wild has been tapped to help open a new Colorado outpost of Miami-based Crispin Porter + Bogusky. Wild joined the Crispin staff last fall, after leaving C-K last summer when his contract was not renewed. Last spring Lazare "reported" Wild's compensation. It seems Lazare might be a tad …
Please The Customer And The Client Will Come Along
Mark Fenske speaking to his students at VCU Ad Center: I'm concerned that you may make the mistake of thinking that work which "answers the client's problem" as written in the brief is work that has done the job of advertising and is therefore good work. Answering the client's problem is only part of the job a good ad does, and not at all the most important part. If all you care about is the client, that's who will …
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You Know We Know You Know
Alex Bouldergusky talks to a guy with a camera at Future Marketing Summit in New York City last week. [via Random Culture] …
Please Let The Copy Breathe
One of the first things you learn in "How To Make Ads 101" is the need to let copy, or the visual, lead. One or the other, not both. Lewis Lazare notes in his column today, what happens when you have a strong copy campaign that's executed in a design heavy manner. Ah, the urge to be arty. It must be tough for many creatives at ad agencies in Chicago and around the country to resist the inclination to let their …
Bob Cargill Prepares To Clear High Bar
Creative director, copywriter and communications strategist, Bob Cargill, is seeking a new job. Perhaps, I ought to rephrase that. He's seeking a new post that truly fits his vision. Wherever I land, I hope it’s a place that recognizes the need to leverage the effectiveness of traditional, time-tested marketing principles with the power of the latest new conversational media tools, consequently embracing a sense of …
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