While you've got Mother's Day on the mind, Sharpie would like you to swing by its web site and enter your mom in Sharpie's Signature Mom Contest. According to Sharpie's market research: A Sharpie Signature Mom is a stand-out mom...someone who puts her special mark on motherhood...she's caring, expressive, creative, and involved - especially in her children's education...she spends time reading, playing, listening, …
Ronnie Ate Here
On Oct. 15, 1984, President Reagan stopped at a Northport, Alabama McDonald's, where he ordered a Big Mac, large fries and sweet tea. Now, Rick Hanna Sr., the new owner of the fast food restaurant, plans to commemorate this historic occasion by installing a bronze bust of the former president, inside a case with a halogen light shining on it 24 hours a day. [via Everything Alabama] …
L.A. Hipsters On Their Way To Tennessee
According to this Adfreak report, TBWA\Chiat\Day's marketing services unit, Tequila, is moving its operations to Nashville, TN. The move is a result of Nissan's relocation to the musical city. …
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Lay Your Vibrators On The Table
Bullshit Observer observed some bullshit first hand earlier this week. I'm sitting in a meeting today with the director of marketing, VP of marketing, and GM - all with their wireless handheld devices sitting on the table. For an hour it was one buzzing or beeping noise after another with those things. It was fun to watch whoever was talking when something made noise because they would pause and lose their train of …
Goodyear’s Consumer Generated Names Smack Of Corporate Meddling
Goodyear received over 21,000 names in its Name The Blimp promotion. Given the quantity, it's too bad they've chosen to narrow it down to 10 lame names: American Dream, Freedom, Liberty, Patriot, Patriot of Peace, Pride of America, Spirit of Endurance, Spirit of Ingenuity, Spirit of Innovation and The Spirit of Peace. I do like the grand prize however; a blimp for a day. What would you do with a blimp for the day? …
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Capture And Deliver Content On The Fly
CNET reports on a new way to deliver content to YouTube. YouTube launched on Wednesday a service that allows users to upload homemade clips via their mobile phones or PDAs. A growing number of handheld devices are capable of recording video. YouTube wants to disconnect users from their Web cams and computers, said Steve Chen, one of the company's founders and its chief technology officer. The new mobile offering …
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Natural Foods Marketer Plays Price Game
According to the New York Times, Austin-based Whole Foods is embarking on a mission to change a fundemental consumer perception—that the store is exceedingly expensive. For the next 10 weeks, Whole Foods is running print advertisements in New York City emphasizing "value" and "deals" — two words not generally associated with the chain that inspired the quip "Whole Foods, Whole Paycheck." Portraying itself as …
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Now Reading
I've been paying attention to several new ad blogs, of late: The Diary of Putney Swope Scamp Why Advertising Sucks Make the Logo Bigger The Ranch Wrightoff Adverb Advergirl Brand Architect and Bullshit Observer It's a robust category filled with professional communicators, each of whom bring their own unique stories and slants on the business. Good stuff. …