I swing by Sally Hogshead's blog on occasion. She doesn't post much, but when she does she lets it fly. Since May, I’ve been letting my career rove to and fro. Consciously, I chose to make no plans or goals, do no outreach or inquiry, and instead, simply respond to the clients and opportunities that presented themselves. This experiment led me to people and places and possibilities that I’d normally never encounter. …
Vloggin’ O Seven
Tom Asacker's GuruBBQ is gaining traction. In his latest vlog episode, he makes 7 predictions for 2007. They are: A big slowdown in the growth of blogging Plaid is the new black A new medical conditions known as Wii. D.D. will arise TVs, computers, cell phones, cameras, radios, MP3 players, and vibrators will all converge into one must-have high-tech device More and more large advertisers will play the bored creative …
“Amateur Spot” To Air In 2.4 Million Dollar Slot
Dorito's Crash The Superbowl promotion is one of a growing number of Consumer Generated Content campaigns currently underway. Kristin Dehnert, the consumer who generated the content above says, "I'm a Location Manager and Scout for commercials as my paid day job but my true passion is writing and directing. My dream is to make directing commercials and feature films my new day job." Which leads me to my point—"make …
Continue Reading about “Amateur Spot” To Air In 2.4 Million Dollar Slot →
Y&R Sweeping Out Corner Offices
AdAge reports on some changes in the upper echelons of Y&R. Y&R's new CEO, Hamish McLennan, started 2007 with a bold move: announcing the departure of Michael Patti, vice chairman and worldwide creative director. In a terse, four-sentence press release, the agency announced today Mr. Patti left effective Dec. 31. According to industry rumor, the agency had agreed to a hefty severance package in the event that he was …
Men Are Men Again
Scotsman.com says the Metrosexual trend is fading away while a new more manly trend is emerging. In recent years many men have ditched their expensive power tools for even more expensive moisturiser, and some blokes are more likely to rhapsodise over organic fettuccini drizzled with Tuscan olive oil, than the latest souped-up rally car leaking engine oil. The coming year, according to leading fashion and social …
In England, Rolling Stones Do Indeed Gather Moss
Daily Mail reports that Kate Moss is starring in a Burberry campaign for the tenth time. In this iteration, she shares the page with sons of famous rock stars. The campaign's images, shot by Mario Testino were inspired by Cecil Beaton, the iconic society photographer who famously captured the artists, rock stars and royalty of his time. …
Continue Reading about In England, Rolling Stones Do Indeed Gather Moss →
Dot ATL
Wall Street Journal (paid subscription required) looks at Turner Broadcasting's success developing online media properties, something its Time Warner brethren have not had an easy time with. Turner has developed two of the top Web sites in all of Time Warner: CNN and CNN/Money, a joint venture with Time Inc. Atlanta is no Silicon Valley, but being away from the glare hasn't hurt the venture. And now, on its midtown …
The New Gold Standard
Jim Stengel, Global Marketing Officer, Procter & Gamble on the Attraction Economy: If you can create marketing that makes a difference in someone's life, then that's the gold standard. To reach that standard you have to be authentic. People really can see through you when you're not. Consumers care about who is behind brands and products. This is why your values matter. You can't do something just because you have to …