According to The Wall Street Journal (paid sub req), Anheuser-Busch CEO August Busch IV is under the spell of a Carribean crooner. In its latest move to test the liquor market, beer giant Anheuser-Busch Cos. said it reached an agreement with singer Jimmy Buffett's Margaritaville Spirits to distribute Margaritaville Tequila in Massachusetts. The St. Louis brewer has recently test-marketed several spirits products amid …
The Bloatosphere Is A Planner’s Paradise
Cambridge-educated brand planner Richard Huntington wonders aloud on his blog adliterate if blogging is killing planning. The idea that blogging is killing planning is arrant nonsense. The main accusation is that it encourages people to share half thought through thinking. Well no shit, in a 2.0 world where you should always be in Beta test, this is the whole point. The plannersphere is not a journal of record for …
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Wieden To Make Job Site Look Good On Super Bowl Monday
In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot. After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & Kennedy, Portland, Ore. The Chicago-based job website had placed its account into review after …
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TV-Centric Creatives Get A Little Cranky
On May 25th, Brand Republic claimed, "the digital world really made its mark at last night's D&AD ceremony." But DDB London creative Rob Messeter ain't buyin' it. In a guest post on Scamp he says: I know it's the future and everything, and everyone seems to be wetting themselves with excitement over it (particularly marketing people) but, is it me, or is most online advertising really pony? I’m not just talking about …
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Flacks’ Argot Rejected Upon Receipt
The Washington Post's Gene Weingarten is fed up with the language employed by PR execs. So he came up with a solution. He turned the tables and queried them with language that mimics their own. Here he is asking his contact at Meir Kahtan a question about MasterCard: Given the degree to which the deployment of incentives-based purchasing paradigms leads to the accretion of goods and the contracting of services by …
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Not St. Louis
The staff at Rogue Ales Brewery in Newport, Oregon understands video and its place on the intertubes. …
Micro Media Easier To Trust
Ad Age wants its readers to know how essential blogs are to the media mix and product promotion. One of the big reasons blogs have such impact is their credibility among readers. In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism today. Another 55% said bloggers are important to the future of American journalism, and 74% said …
Brand Planner Gets Her Hands Dirty In Cranberry Bog
A cognitive scientist in the employ of Arnold is responsible for clouding up what was once a very simple execution. Yuo know the one—two men in the role of cranberry growers stand knee-deep in a bog. The duo has been appearing in Ocean Spray ads since late 2005. But now the growers have company in the bog. Now there's a group of women exercising behind them. You know, because cranberry bogs make such great work out …
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