What Ariel Waldman is talking about: Boss: "Sex is what drives the web." Coworker to me: "And your BLOG." Boss to me: "And your TWITTER. Twitter that, bitch!" What Steve Rubel is doing: Security at the mall is keeping us outside. Thankfully weather is fine. I feel like one of the oldest here. What Kate Consumption is doing: updating all of my social apps. like a big nerd. What iJustine is dealing with: Apparently …
Integrated Marketing Comes To 720 California St.
Will McGinness tears down walls for a living. Yet, he collects little dust. McGinness joinied Goodby Silverstein + Partners as Interactive Creative Director after working on the VW account at Arnold. Now, he goes by the abbreviated title of Creative Director to reinforce the fact that interactive is no longer a separate discipline at Goodby. BusinessWeek has more... "We no longer have a separate interactive …
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Workers At “The Journal” Flex A Little Muscle
June 28, 2007 11:00 A.M. A statement from Wall Street Journal reporters: Wall Street Journal reporters across the country chose not to show up to work this morning. We did so for two reasons. First, The Wall Street Journal's long tradition of independence, which has been the hallmark of our news coverage for decades, is threatened today. We, along with hundreds of other Dow Jones employees represented by the …
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People Will Scroll
The word "blog" has lost all meaning. From it's humble beginnings as something jobless people in pajamas did, it has fractured into a million pieces before finally being co-opted by mainstream media companies. Now, more and more, a blog is a website and a website a blog. Point in case, AOL News and other AOL sites this week were turned into blog-like sites that display short news stories -- some as short as a single …
“Domain Name Parking” Morphs Into “Direct Navigation”
Looking for that perfect domain name to launch a business or a personal website, but can't find a suitable name currently available for lease? You may have Marchex, Seattle-based media company, to blame. Louise Story, writing on the NYT's tech blog, Bits, reveals that Marchex owns 200,000 domain names, 100,000 of which were acquired two years ago from Yun Ye, a software developer in California for $164 …
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A Ramekin of Advertainment
Hellmann's mayonnaise, a Unilever brand, produced a new show they hoped would air on the Food Network. According to The Wall Street Journal (paid sub. req.) the marketer's ad agency, Ogilvy & Mather, couldn't reach a deal with the network's majority owner, E.W. Scripps. The network "wanted final cut, meaning they have the final say in the edit that airs on TV," says Doug Scott, executive director of entertainment at …
Physical Comedy Moves Processed Beef
Slim Jim's in trouble. Next time I'm on a long road trip and hungry for beef jerky (that's about the only time I am), I'm reaching for Jack Link's. Why? Jerky's a parity product. I'm buying the advertising. …
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iPhone Bigger Than The Rolling Stones
Thanks to Apple we have a story about how elegent product design drives intense desire in consumers. This Friday at 6:00 pm Apple's latest communications device goes on sale and people are already lined up in the heat of the summer to buy one, or more than one. According to Info World, one man from Long Island is going to spend five days in line to be the first person in New York to own an iPhone. Greg Packer, a …
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