Newsweek spoke to Adobe Systems CEO Bruce Chizen, 52, about his company's brand presence: Q. Not many people have a strong brand sense of Adobe. Does this bother you? A. What's wonderful for Adobe is, we are pretty much everywhere you look. Your magazine was probably produced with Photoshop and Illustrator and Adobe fonts. Just about every movie probably uses Adobe After Effects for the effects or the story credits. …
What Is It With Wieden And Spiffy Rooftops?
[via Welcome to Optimism] …
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Notable Words From Advertising Notables
Steve Hall started a prominent ad blog and a social network around that blog. Maybe he'll start an agency too. Whatever the case, Hall did attend a panel at Advertising Week today called Want to start an AD agency?! Some of the interesting things he heard: Linda Kaplan Thaler told executives at Herbal Essences (the orgasmic-tastic "Yes! Yes!" campaign was her work), that "only an orgasm could save this brand." On …
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Getting Creative With Mobile Content
The Japanese are reading novels on their mobile phones. Lots of novels. One of the country's leading mobile publishers, Maho i-Land, has six million members and over one million titles to choose from. According to industrywide data cited by Japan's largest cellphone operator NTT DoCoMo Inc., sales from mobile-book and comic-book services are expected to more than double, to more than $200 million from about $90 …
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Managing Chaos (Sounds Like An Oxymoron)
Husband and wife team, Jack and Suzy Welch, writing in BusinessWeek suggest that creatives must be respected but controlled, if they're going to add to the firm's bottom line. Leading people who often don't think of themselves as employees of anyone or anything, let alone followers embedded in an organization consisting of levels, layers, and moving parts, is about as far from Management 101 as you can get. In fact, …
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My Jaw Is On The Ground
The Wall Street Journal (paid sub. req.) is looking at the battle between two rich as shit companies striving to get even richer, a process which is about to make a bunch of other people--including Mark Zuckerberg, a Harvard dropout like Bill Gates--extremely rich. Microsoft in recent weeks approached Facebook with proposals to invest in the startup that could value the fast-growing site at $10 billion or higher, …
More Minneapolis Mayhem
Erbert & Gerbert's Human Flip Book was created by Colle+McVoy in Minneapolis. Erbert & Gerbert's is a quirky sandwich shop with 46 Midwest locations. …
Writing The Book On Processed Meat
You (Dan Armstrong and Dustin Black) work in Minneapolis surrounded by advertising greatness at every turn. Lions are being won, names made, etc. But you, in your infinite wisdom, have pulled the SPAM card. You and your creative partner are tasked with making the Hormel brand attractive to its intended audience. Yes, there is such a thing. So what do you do? You write the book! …