Catharine P. Taylor points out that Boston-based Modernista had a hand in creating BusinessWeek's new print edition, which debuts tomorrow. That's pretty cool, but I like it anytime an agency breaks out of the ad box. The news got me to click over to the agency's website and I found their mission statement prominently displayed. We believe advertising is more an art than science and that truly great creative work is …
Jack Knows Jack
David Kiley of BusinessWeek looks at Jack Daniel's success overseas. For Pok Rui Bin, 29, drinking Jack Daniel's Old No. 7 after 12-hour workdays in Beijing means mixing it with green tea. What appeals to Pok about the Tennessee whiskey, he says, is the smooth smoky flavor, "and how it's hand-crafted and all comes from this one special place…I love that American West stuff." Allowances can be made for Pok's poor …
Roy Spence—American Populist
“What you stand for is as important as what you sell.” -Roy Spence Roy Spence is a character. He's also the "S" in GSD&M, one of America's premier advertising agencies. Roy is presently away from Idea City. Yet his ideas are flowing. He's on a 20-plus miles a day walk across America, where he's seeking to connect with the goodness that is America. At the heart of America is the central truth that when we are our …
Excellence NB2B
Colle + McVoy won a CEBA Awards Best of Show for this killer headline: My friends Chris Rock and Gale Venosdel at Marlin & Co. also scored at CEBA. Their "Pickle Productivity" ad for Vlasic won its category (single page print with a media budget greater than $100,000). According to Chris, Gale is now working at Littlefield in Tulsa (which reminds me to get in gear and dust off our old series, Agencies in Strange …
Don’t Be The Last On Your Block To Integrate A Soc Net
Hoping to woo shoppers who say eBay Inc. has lost its folksy appeal, the world's largest online auction plans to launch its own version of a social networking service Wednesday and is promising other customer-friendly features by year's end. The "Neighborhoods" feature encourages users to post photos, product reviews, tips and responses — creating a far more visual and interactive experience than eBay's text-based …
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Bands Understand Relationship Marketing Better Than We Do
Matthew Creamer at Ad Age examines Radiohead's bold "name your price for our new album" move. The Radiohead news is a big reminder of the power of customer loyalty and how it extends even to crucial issues such as pricing. Other small-scale indicators also suggest that consumers, despite being depicted by record labels and movie studios as a thieving bunch of copyright violators, are willing to pay even when they …
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Coors’ Multiple Wives
First Coors gets married to a Canadian. Now, the Golden, CO-based brewer is adding another wife, this one from London and Milwaukee. And check this, the first wife's name will be dropped. How unfair life can be. The new company will combine Coors' two breweries with Miller's seven plants. Under the deal, a Coors product can be brewed at a Miller plant and vice versa. Thus, the combined firm will bring its production …
I’m A Winner!
I've concepted and delivered consumer promotions for a number of years now. There are many different types of promotions to develop, not just sweepstakes. In fact, sweeps are the last refuge of a desperate creative team. Naturally, Starbucks knows this. Which is why the coffee giant's current in-store promotion simply gives customers a prize. Everyone loves to get something of value for free, and Starbucks is saying …