According to Ad Age, unique visitors to package-goods brand websites soared 10% compared with a year ago in the third quarter to 66.4 million. The tally is double the 5% rise in the U.S. internet users to 181.9 million. The traffic increase appears to come primarily from a surge in online display advertising from package-goods players. Mars' Uncle Ben's site, for example, which cracked the industry's top 10 last …
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