When you win an account, you want it to be an account you can believe in and profit from. That can mean any number of things, depending on the account and the people who win it. While a sunglasses account isn't a car account, I've got to believe McGarrah/Jessee is pleased to beat out Fallon and Carmichael Lynch to win the Costa Del Mar business. I used to work on Bolle at Integer/Denver and they'd invite us over to …
Shopping For Creative At Craig’s
Craigslist is home to many things, some of which prove to be valuable. The Lower Columbia River Estuary Partnership (Estuary Partnership) requests proposals and qualifications for the development of a strategic plan for a consumer education campaign. This campaign will inform consumers on the significant risks to human and environmental health that are associated with flame retardants (a common ingredient in products …
CTOs Worth Their Weight In _________
Fred Wilson, a.k.a. "A VC" on the need for a great Chief Technology Officer: Great managers are hard to find in any line of work. But managing developers is even harder. The better the developer the harder they are to manage. I assume its a bit like managing high maintenance entertainers. The best developers are artists who are often moody, are anarchists who have bursts of creativity and equally long periods of …
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Who Needs Creative Arts When There’s So Much Data Available?
The Kaiser is lamenting the state of creative affairs today. If you work in the creative department of an advertising agency in 2008 you will be hard pushed to find either a member of your team who can remember the old process or somebody who can handle a pencil and can draw - but I bet everyone is pretty savvy with a Mac, Photoshop, Quark and InDesign. Suddenly everyone with a computer, a mouse and a piece of …
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White Space Can Be Tough To Fill
See the entire series of blanks from Aaron Whelton. …
Ear Deep In Legal
Because I worked on the Coors account and now work on the Camel account, I've long since learned that legal has as much say, if not more say, than the brand managers on the business. Which is why I find it amusing to see Stuart Elliott puzzle over the legalese involved in marketing alcohol. The Coors Brewing Company is offering consumers a chance to win tickets for the 2008 or 2009 Super Bowl. The video clips that …
Wieden Ain’t Small (A 10-Person Design Firm Is Small)
The Wall Street Journal has a strange way of seeing things sometimes. The biggest independent on the scene, with billions in annual billings, is still small change to the WSJ. …
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So Social
I like what Marshall Kirkpatrick has to say about launching a social network in today's media environment. Social networks have caught on for a reason - they offer functionality that's very useful for a lot of people in many different communities of interest. That said, everyone is wary of copy-cat, roach-motel, me-too social networks. Why not have your cake and eat it too? By framing the extension of your existing …