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By David Burn
[via Cubemate] …
Continue Reading about No Fancy Coffee For Ford Truck Drivers →
By David Burn
According to Ad Age, the CondeNet division of Conde Nast has decided to turn its Flip.com business model on its head -- and cut headcount from 18 to two in the process. CondeNet yesterday said its focus for Flip, a 10-month-old virtual scrapbook site for teen girls, would shift to ad-supported Flip applications that run on much more popular networking sites such as Facebook. The move underscores the difficulty …
By David Burn
Scamp posted about Jon Williams, a digital creative taking the helm as ECD at Grey/London. He chose an unusual title for the post: It's No Longer Safe In The Water. The post has generated some interesting commentary, pitting old school TV addicts against the new school. Here's how it starts... At 12:18 PM, rjhayter said… 'Above-the-line-creative' sounds like such a quaint, old-fashioned thing to say, these days. …
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By David Burn
Agency Spy took note of an original idea from Trumpet in New Orleans. Instead of responding to yet another boring Request for Proposal, Trumpet has issued it's own RFP, but with a twist. Trumpet's RFP stands for Request for Problem. Their hope is that potential clients will submit their marketing problems via this web-based channel. Of course, there's nothing stopping you from also sharing a problem with the …
By David Burn
I've invited three more highly accomplished marketing pros, writers and big thinkers to join the action here. I'm flattered and thrilled that they've all agreed to participate. Please join me in welcoming real journalist Catharine P. Taylor, author, speaker and consultant Tom Asacker and author, speaker and innovation consultant Annette Moser-Wellman to the party. Look for their bylines to appear here in the coming …
By David Burn
By David Burn
Dabitch of Adland shares a funny tale on her personal site from the dark side of adbloggerdom. A bloke from the UK calls, I can hear that he's in a rather noisy spot, cups hitting tables and chatter in the background and he tells me that he has a blockbuster idea for a commercial that would sell every unit of Levis (or whatever) brand they had. It's that great, it's so great he almost doesn't believe it himself, he's …
By David Burn
Ad Age has breaking news out of Richmond. Effective Jan. 14, the Richmond, Va.-based VCU Adcenter, founded in 1996, will be called VCU Brandcenter. It also is unveiling a new logo, courtesy of New York-based design firm Collins, as well as a website, www.brandcenter.vcu.edu, created by Interpublic Group of Cos.' RG/A, New York. Following lengthy debate, faculty, board members and students concluded that association …
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