According to Ad Age, the CondeNet division of Conde Nast has decided to turn its Flip.com business model on its head — and cut headcount from 18 to two in the process.
CondeNet yesterday said its focus for Flip, a 10-month-old virtual scrapbook site for teen girls, would shift to ad-supported Flip applications that run on much more popular networking sites such as Facebook.
The move underscores the difficulty growing that many teen sites are having (in an environment where MyFaceSpace dominates). Traffic at Flip peaked last May, when the site attracted 468,000 unique visitors, according to ComScore; that figure fell to just 104,000 last December.
