The BBC reports that clothing brand Lacoste spends 3m euros ( …
Continue Reading about Fighting Fakes Not Just For The Internet Anymore →
By David Burn
The BBC reports that clothing brand Lacoste spends 3m euros ( …
Continue Reading about Fighting Fakes Not Just For The Internet Anymore →
By David Burn
Thanks to Adfreak for the pointer. …
By David Burn
Promo Magazine reports that Maserati is using direct mail to dangle a trip for two to Italy in front of households with $500,000+ incomes. The promotional prize package includes: …
By David Burn
Lee Garfinkel is at it again. DDB's New York Chairman and Chief Creative Officer worked as a junior copywriter on Subaru in the early 1980s, when he was with the agency Levine, Huntley Schmidt and Beaver. Today he is back on the car account and the author of Subaru's new long copy campaign. Think. Feel. Drive. It's not just a theme line. It's an automotive ideal. It's a philosophy and belief system. It's a way of …
By David Burn
from Lewis Lazare: On Wednesday, Leo Burnett formally launched a Musical Artist in Residence program in hopes of bringing today's musical artists and the creative side of the advertising industry in closer harmony. This week, Burnett welcomed its first musical group, the multi-platinum rock band Collective Soul. Cheryl Berman, Burnett chairman and its outgoing chief creative officer, said having the musical artists …
By David Burn
Wired reports that Fiona Apple finished her latest record Extraordinary Machine in 2003 but it was never released by her label, Epic Records, because the suits apparently claimed it lacked a hit single. Epic is a subsidiary of Sony BMG Music Entertainment. Fiona Apple with Jon Brion, producer of Extraordinary Machine When questioned about the situation by Wired, an Epic representative e-mailed a statement, which …
Continue Reading about Record Execs Go From “Thick Headed” To “Deaf, Dumb And Blind” →
By David Burn
According to USA Today, Yahoo is acquiring Canadian photo-sharing company, Flickr. The startup, Flickr, lets people upload digital photos from computers and camera phones, publish photos in their blogs, share digital photo albums with anyone else who uses the service, and alert other users whenever they upload a new photo or album. Flickr, which currently offers a free beta product on its Web site, reassured members …
By David Burn
USA Today, proving it employs hipster copy editors, used the word "gnarly" in a headline today announcing Quicksilver's acquisition of Rossignol. According to the article, "The ups and downs of their key selling seasons can now be evened out," says P.K. Kannan, professor of marketing at the University of Maryland's Smith School of Business. A $1.3 billion company based in Huntington Beach, Calif., Quiksilver …
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