from Promo Magazine: Procter & Gambles' Crest is on the road with a giant tube of toothpaste rolling across America. The Crest Imagine Tour is making stops at major events including food and music festivals, vacation destinations, major cities and other venues where visitors can step into the toothpaste tube-Crest Whitening Plus Scope-to use brushing stations to brush their teeth. The tour stops next at the …
Netflix Knocks Out One Challenger
from Associated Press: Wal-Mart Stores Inc. is turning over its online DVD rental business to Netflix Inc., signaling that the world's largest retailer couldn't beat the Internet upstart at its own game. Shares of Netflix surged after the agreement was announced Thursday, rising $4.38, or 28 percent, to $19.88 in pre-market trading. Wal-Mart is offering its existing online DVD rental customers the chance to continue …
Cure Us With An Injection Of Mad Money
At times, it's hard to tell if eBay is a ribald joke or a fantastic business. Today is another one of those times. Buy an award-winning advertising agency - office supplies AND creative staff. Highest bidder wins a box of fairly new office materials as well as incredibly motivated, often provocative and always high-concept group of copywriters/art directors. Ad Age's "Creativity Magazine" called one of their …
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The Fix Is In
Mark Wnek, writing yesterday in The Independent had this to say: The number of people in or around the ad business spouting about the future "beyond advertising" etc etc is climbing up to the thousands. In most cases these people are either commentators with no fiscal attachment to the accuracy of their predictions; people from ailing companies who would love it known that actually their poor performance in easily …
What Up With Porn Creep
According to Wikipedia, "porn creep" is the process by which sexually explicit content infiltrates American pop culture. Many people blame (or credit) the abundance of sexual imagery and innuendo in movies, television and advertising on the increased accessibility and "cool factor" of pornography. American Apparel, which has many otherwise redeeming qualities as a company, has made use of porn creep. And west coast …
On Obsessive Consumption
What do you do if you're an artist deluged by consumer imagery in a society obsessed with money, goods and the like? If you're Kate Bingaman, you work with it. You make art out of it. You have fun with it. Wear Kate's debt! Here's a take from her Artist Statement: People identify themselves with objects. We as a society participate with signs and a network of signs and not with each other. It is our interactions …
Where’s The Love?
Brand loyalty is normally something that's earned over time, but that's not the case when one is on the payroll of a given packaged goods company. Having worked on the Coors business for several years, I was made acutely aware of the necessity of drinking Coors anywhere near my coworkers, or the client. To do otherwise would be a firing offense. In fact, I remember ordering a Newcastle once and being scolded by a …
Louis Vuitton Is Clueless
We recently reported on the clueless guerilla-style chalking of Yale's private property by luxury brand, Louis Vuitton. Now, they're up to far worse transgressions, as they've entered into a frivolous legal battle with San Francisco boutique hotel, Hotel des Arts for …