This post is sponsored by tbd. I like how Mashable handles sponsored posts. The value for the advertiser is the fact that the "ad" is embedded in the post, which means it reaches RSS subscribers. AdPulp has 6400+ RSS subscribers, so it's no small thing to reach this segment of our readership. And for readers who view the site in a web browser, a sponsored post is again more likely to be noticed. Banners …
How To Reach Women? On Their Phones, And Through Their Friends.
Tech is a guy thing. Perhaps, but where does tech end and social begin? According to Women at NBCUniversal, the rapid adoption of digital technology by women is a game changer when it comes to retailer innovations. Dramatic shifts are being seen in areas such as: Proliferation of flash sales: 87% of women prefer a one-day deep discount to a moderate weeklong sale. Privacy: An overwhelming 91% of …
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Borrowing, By Definition, Means Giving Back
All's fair in love and aggregation. Uh, not exactly. Recently, Ad Age writer Simon Dumenco cried foul when he was over-aggregated by a HuffPo "writer," who has since been dismissed. Reflecting on the scene, Lewis DVorkin, Chief Product Officer of Forbes Media, offers a good explanation for value-added aggregation. ...the trick to rewarding aggregation for the consumer (and that’s what really matters …
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Brands Break Down Artificial Barriers, Because They Can
According to The New York Times, small start-ups to giants like Google, are try creating a sense of exclusivity around their offerings by putting up a digital velvet rope. “Invitation-only services create a halo of privilege and exclusivity for those early adopters that gain access,” said Kartik Hosanagar, a professor of information management at the Wharton School at the University of Pennsylvania. “They …
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Jacksonville Agency Looking For Best-Of-Breed Creative, It Looks Like
On Ideas in Jacksonville, Florida, is looking for a Copywriter. How do I know? Targeted advertising on Facebook: Will the job make you bananas? Do you have to be really hairy to qualify? Will you always feel hunted from the 1st day on the job? Apply and find out! …
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There’s Power And Then There’s The Power Of Image Advertising
Jon Huntsman is the other Mormon for President, the one from Utah. But he's about to transcend that early label and find some better fitting ones like "the good looking guy" for President, or "the youthful family man" for President. According to The Wall Street Journal, Huntsman is trying something different in GOP politics: a campaign based almost entirely on atmospherics. The campaign from Hollywood-based …
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Ad-Stimulated Moments of Truth Explored in Marketing eBook From Google Exec
According to The New York Times, Winning the Zero Moment of Truth is a new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service. In a phone interview with the Times, Mr. Lecinski explained that the title is a play on a phrase that is beloved by Procter & Gamble, “the first moment of truth,” which refers to the few seconds that a shopper looks at, and considers buying, a product on a store …
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Community Managers, This One’s For You
Laura Fitton's firm, oneforty, realized that the growing complexity in managing social media marketing programs was a problem in need of a solution. "We saw painful-looking improvised solutions - spreadsheets, docs, project management software - stretched to their breaking point to try to coordinate social programs," says Fitton. "When we realized we could help - in a simple, flexible way - we built …
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