Ed Hamilton, a copywriter in London, put his CV on Google Maps, an act which led to 15,000 views in two days. Here's another one from Carren O'Keefe. [via Michael Lebowitz] …
IBM Wants To Help With Your Growing Mountain of Data
Regarding the spot above, Greg Ketchum, Executive Creative Director, Ogilvy New York said, "We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it." Learn more at IBM's Smarter Planet microsite. …
Continue Reading about IBM Wants To Help With Your Growing Mountain of Data →
To Hold The Line, Or Not Hold The Line? That Is The Question
Ad Age is reporting on the vanishing line between content and advertising, and using Dr. Pepper's spot last week on NBC's "30 Rock," as an example. Yes, it's true, in the early days of TV, networks were happy to mix commerce and content, with talk-show hosts also serving as pitchmen. Many of them do that now. But Dr Pepper's spot offered a slight twist on the format by saying nothing explicit about "30 Rock" or about …
Continue Reading about To Hold The Line, Or Not Hold The Line? That Is The Question →
The Face Of Media
Gen Y marketing expert and radio personality, Bret Bernhoft, asked me to appear on his new radio program, The Face of Media. Naturally, I agreed. What self-respecting ad blogger wouldn't want to quaff an IPA while dishing on the future of media? The show is also available on Archive.org and iTunes. The recording took place at The Green Dragon (now owned by Rogue) in SE Portland, a favorite spot for the technorati …
Forget Your Reel, Let Me See Your Show
Agency holding company MDC Partners is moving into TV production, and its new company, Shout Media, is already developing a show for Bravo called "Pregnant In Heels." Miles Nadal, MDC's CEO, says marketers are "consistently seeking new and inventive platforms to deliver immersive brand engagement, entertainment and ongoing interaction with consumers." (Actually, I don't think he speaks like that, but his press …
Continue Reading about Forget Your Reel, Let Me See Your Show →
In New York, There’s No Comparison
The Wall Street Journal will launch its New York edition in April. Today, The New York Times responded to Rupe, his minions and to those who might want to advertise in this new edition. The paper's "Numbers" campaign, developed in-house, showcases The Times's size and strength among women, business professionals and art enthusiasts in the New York market while citing The Times's expansive reach online. "The New York …
A Well Engineered Message At An Oportune Time
Agency: RPA/Santa Monica …
Continue Reading about A Well Engineered Message At An Oportune Time →
Hertz Puts Pretty Young People And Voices In Their Cars
Hertz's new "Journey On" campaign was developed by DDB around the idea that "the most important journey is yours." To bring the campaign to life, Hertz features singer/songwriter Amy Regan in one of the spots. Amy stars and performs her song "Carry On," which tells the story of her real life journey as an artist. The other spot features the music of Colin Hay, but Hay does not appear in the commercial. …
Continue Reading about Hertz Puts Pretty Young People And Voices In Their Cars →