New media consulant Marshall Kirkpatrick loves Twitter. People laugh at Twitter, and they can go ahead and laugh for all I care, but I'm here to tell you that it can be invaluable. Aside from the personal connectedness and relationship maintenance it's good for, let's be honest - it's paying my rent. How is it paying my rent though? Earlier this week I was remarking (on Twitter) about how many of my recent story …
Mastering The Mix
Tim O'Reilly talks about the value of putting people from different disciplines in a room together. In thinking about the future of collective intelligence, we need to make sure that we not only think about systems that lead to convergence of opinion, but also ones that ensure divergence, and fresh inputs. The surest way I know to get this is not to pay attention to the breaking news in your own pond, but to find the …
The Dawning of Journalism Boutiques
The Wall Street Journal (paid sub. req.) is running an unassuming piece on the formation of ProPublica, a news room without all the baggage. A new venture backed by philanthropies will start publishing investigative journalism articles beginning next year, looking to fill a gap being left as newspapers cut costs amid weak advertising. The organization, to be called ProPublica, will be headed by Paul E. Steiger, who …
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Selling Soap On The Intertubes
According to The New York Times, the intertubes is a time machine that one giant marketer is riding back to the 1940s and '50s. The company that brought soap operas to radio, then television, Procter & Gamble, is trying the same strategy online with “Crescent Heights,” a new show intended to reach young viewers where they watch the most — their PCs and cellphones. The series, which is more sitcom than soap, focuses …
Life In The Ad Trenches
I like to follow a link and find something fresh there that looks and feels like a discovery. I clicked into such a world this morning, when I followed a link to the daily (ad) biz. The anonymous writer of this blog doesn't like New York people, the Yankees, Yankees fans or men with earrings, but he did move to Manhattan (mainly because neither Crispin nor Wieden would hire him). He writes funny posts about things …
Legendary Brand Architect Says CGC Is “Like Pulling Your Own Teeth”
Adweek talked to Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, who is being inducted into The One Club Creative Hall of Fame this week. Here's a selection of his thoughts on the state of advertising today: Q.What do you think of the state of copywriting, given that we have user-generated content and consumer influence in the creative process? A. As far as …
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How Stuff Makes Money
How Stuff Works, the "not yet profitable" web property owned by investor Carl Icahn and others, will be acquired by Discovery Communications for $250 million. The deal highlights how established media companies increasingly are expanding on the Web through targeted acquisitions instead of building their own sites, a strategy that largely has failed. "We're way behind in new media and digital," says Chief Executive …
Nike’s Investing In Experiential. Big Time.
“We’re not in the business of keeping the media companies alive, we’re in the business of connecting with consumers.” - Trevor Edwards, Nike’s corporate vice president for global brand and category management This is a great time to be in the marketing services business. The inverse is also true—it's not such a great time to be in the TV commericals-making business. Nike spent just 33 percent of its $678 million …
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