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Science Non-Fiction
Steve Rubel does an excellent job of condensing a somewhat obtuse piece about the future of computing that's running in Forbes. David Gelernter, a professor of computer science at Yale University, paints a scenario that once seemed out of reach but now feels more plausible given the rising use of rich Internet applications. Gelernter envisions a giant beam of information - a Worldbeam - that's organized …
User Rhymes With Loser
Rit Randle wrote to us this morning. He wants to share his new project Loser Generated Content. Thanks to the internet, everyone’s a publisher. Not bad, especially if you only got the grades to be a sandwich maker. And it’s not just that - if what you publish hits the spot, instant glory beckons. And no one in their right mind should underestimate the lure of ‘Instant Glory’. Loser Generated Content is what happens …
Hello, Hackneyed Techniques
In today's New York Times, Stuart Elliot takes a look at the handful of campaigns that use the word "hello." Among other “Hello” ads are commercials for Target discount stores that change the Beatles song “Hello, Goodbye” into “Hello Goodbuy,” a campaign for the National Marine Manufacturers Association that urges consumers to “Discover boating” with a song featuring lyrics like “Hello, hello, how are you?” and the …
The Recommendation Engine For Online Video
Get this widget! If you want to be looped in to the latest and greatest online videos, you need a sensitive team of eyes and ears. Yes? The Daily Reel is this team. And Alexandra Delyle is this team's Managing Editor. …
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Toronto T’d Off
According to Autoblog, Audi pulled a publicity stunt in Toronto that has motivated local activists to work against them. The automaker applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double "T" statues that measure six feet high and fifteen feet long all over the city for a period of three days. About 50 of the statues were placed around Toronto, …
Video Video Video
Los Angeles Times is reporting on a relationship betwwen Creative Artists Agency and Luxembourg-based Joost. "CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently controlled content libraries," said Michael Yanover, head of business development at Century City-based Creative Artists Agency. Joost seeks to offer whole TV shows …
Is Your Agency Ready To Sit At The Decision Making Table?
Ad Age is reporting on GSD&M's new World Market account win. It wouldn't be much of a story, but the novel compensation agreement makes it one. "This is a partnership based on collaboration at the highest levels of both organizations," World Market CEO Barry Feld said. "Both GSD&M and World Market are fully invested in this relationship and are both working toward the mutual goal of strong results for our customers …
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