Random Culture points to an interesting "Digg for shoppers" site with a Valleyspeak name, iliketotallyloveit.com. To me, this this is the type of consumer generated content that has a future. It's web-enabled word-of-mouth. Who better than consumers to share this type of information? This same standard can't be applied to consumers making TV spots. In that case, there is someone better equipped to do the brand's …
Even Visionaries Have To Get Along
Steven Heyer first came to my attention when he delivered his call for advertainment at Ad Age's Madison & Vine conference on Feb. 5, 2003. He's in the news again. After being passed over for the CEO job at Coca-Cola, he joined Starwood Hotels & Resorts Worldwide Inc. as CEO. Now the board has forced him out. According to The Journal News, board members lost confidence in him due to his management style. "He had a …
This Day In Advertising Blog History
Our fearless leader, David Burn, was born on this day in...well, sometime in the last century. Happy Birthday, big man. …
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Bob Barrie’s Agency Gets Off The Ground With United
At the Chicago Sun-Times, Lewis Lazare doesn't usually have breaking news, but today he's got an exclusive story: United Airlines will stun the ad world today when it shifts its advertising account from Fallon/Minneapolis -- its home for a decade -- to a startup boutique agency, Barrie D'Rozario Murphy/Minneapolis. United now will become the new shop's flagship account. Per United Senior Vice President of Marketing …
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Sammy Hagar Can Drive His Brand To Success
Me, I always preferred David Lee Roth as my Van Halen singer of choice, but Sammy Hagar's doing just fine. BusinessWeek reports (yes, freakin' BusinessWeek) reports on Sammy's not so small business. As the founder and front man of the 200-employee, Novato (Calif.)-based Cabo Wabo Enterprises, with about $60 million in revenue, Hagar is behind a top-selling line of premium tequilas, as well as a growing chain of …
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Omnicom Beats Omnicom, Omnicom, And Omnicom
The Jeep account, previously held at an Omnicom agency, is now moving to a new Omnicom agency, after a pitch that involved other Omnicom agencies. Adweek clears it all up: Omnicom Group's Cutwater has won creative duties on Jeep, the client confirmed. Cutwater, the newly launched San Francisco agency led by former TBWA\Chiat\Day creative executive Chuck McBride, beat out other Omnicom shops such as Element 79 in …
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Publicis Wins Soup-To-Nuts On Oral-B
French holding company Publicis will handle all marketing for P&G's Oral-B line of dental care products--everything from advertising to package design and public relations. All said, it's a $65 million win over incumbent Omnicom. P&G calls this consolidation a "new way to work with agencies." According toBrandweek: "Implementing an agency model that moves us from many separate agencies to one team, one leader and one …
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Goodby Sprints To The Bank
What's it like to win an account that spends $1.2 billion a year on advertising? Mere mortals in the ad biz are ecstatic with a $10 million dollar win. Goodby's latest account score comes in at 120 times that, which is pretty amazing. Ad Age looks at some of the reasons for Goodby's success. "Goodby's sterling reputation and creative talents are second to none and together we will deliver a more integrated and …