Wall Street Journal (paid subscription required) looks at Turner Broadcasting's success developing online media properties, something its Time Warner brethren have not had an easy time with. Turner has developed two of the top Web sites in all of Time Warner: CNN and CNN/Money, a joint venture with Time Inc. Atlanta is no Silicon Valley, but being away from the glare hasn't hurt the venture. And now, on its midtown …
Why Is Sprint/Nextel Agitating The Dots With A Review?
I'm not the target market, but a lot of the recent Sprint/Nextel work has made me chuckle. Like this spot. And I don't laugh much at what comes on TV randomly. But according to Adweek, Sprint/Nextel is looking to consolidate its account at one agency. There's $1 billion at stake: The client is seeking a "fresh approach" and "new thinking" to drive its business, the rep added. "It's really about regaining our …
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The New Gold Standard
Jim Stengel, Global Marketing Officer, Procter & Gamble on the Attraction Economy: If you can create marketing that makes a difference in someone's life, then that's the gold standard. To reach that standard you have to be authentic. People really can see through you when you're not. Consumers care about who is behind brands and products. This is why your values matter. You can't do something just because you have to …
Slap And Paste Advertising On The Rise
Brandweek is running a bit of a scare piece on a new crop of companies offering à la carte marketing services. Companies like Spot Runner, PayPerPost, PayPerClip, Current TV, BrightCove, BrandWizard, Google's AdSense for radio and newspapers, and, yes, YouTube, now offer cheap, fast, online commercial creation, media placement and public relations services without the need for a traditional full-service agency. And …
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Newspapers Suffer. Google Thrives.
The Philadelphia Inquirer is sending 17 percent of its newsroom staff packing today. The New York Times has some reactions from staffers. “The guillotine has finally fallen,” said Dawn Fallik, 36, a medical reporter for The Inquirer who has been at the paper for four years and will be laid off. “In a way, it’s kind of a relief. I loved being a reporter, and I hope to continue writing,” Ms. Fallik said, “but I’m open …
Rescuing Lost Brands
Having grown up in Atlanta, I've always had a soft spot for Home Depot. Seriously. I remember shopping at their first store. They were known for having good service. The founders of the company were known for being down-to-earth, and now that they've cashed out they've given back to the ATL community in numerous ways. So John Wagner's recent experience there, along with lots of other things I've heard and read about …
How To Be A CD
David Wen at The Ranch posted an interview with David Baldwin, ECD at McKinney in Durham, NC. Here's my favorite bit: Q. Is it hard going from Copywriter to Executive Creative Director? What new challenges/responsibilities does being an ECD entail? A. You have to realize that you have a new job. Your job is to create culture and possibility rather than to ‘write.’ I’ve always called it a transference of joy. You have …
Hicks’ 1-2-3
Business 2.0 asked 50 of the brightest minds in business how they do what they do - and how you can cash in on their advice in the year ahead. Here's Crispin Porter + Bogusky CEO Jeff Hicks' response: Make Your Brand Part of the Conversation There are three things I think about the most when it comes to making it as a marketer these days. The first one is there's no amount of money I can pay to get my commercial in …