These fools want to change things that have seemingly always been. Good thing they have the powers of identity, branding, pr and web design at their disposal. For centuries, rats have been maliciously and unjustly impugned as evil, disease-ridden vermin, shunned by society and deemed unworthy of our respect...our love. But now, The Great Pointed Archer Society is putting things right! Our society was founded by …
Slip Slidin’ Away
Cynical-C points to this story in Variety. "We had the option to buy Netflix for $50 million and we didn't do it. They were losing money. They came around a few times," Blockbuster's CEO, John Antioco, recalls. Instead, in 2000, Blockbuster inked a 20-year exclusive video-on-demand pactpact with Enron as the energy conglomconglom launched into telecom. Blockbuster canned the pact after nine months. Netflix is now …
Brand Evangelist Gets Scooped Up By Brand He Loves
According to ZD Net, Yahoo has acquired social events calendar site Upcoming.org in an effort to expand its local-content offerings. Upcoming.org, now operating as a Yahoo company, lets people manage their social calendars, share information about upcoming events like local concerts and festivals, and post events calendars to their own Web sites. People can also comment on events others have attended and can include …
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Greenspace Sounds Enviro-Friendly
I want to be interested in this, but sites built in Flash piss me off. Luckily not everyone feels that way. Our friends at Randon Culture, for instance, who determined that Heineken's Greenspace initiative is a series of events featuring art, music, film and more in temporary spaces. …
Shrinking Paper Size Parallels Diminished Desire To Work On Papers
Jon Fine at Business Week explores the move by The Wall Street Journal to reduce its paper costs. Some day-after coverage of the Wall Street Journal's decision to shrink its physical dimensions by about 20% focuses, smartly, on newsprint costs. The dynamic is this: Newsprint is--surprise--a newspaper's second biggest expense after labor. In the Nineties and well into this decade, an unconsolidated paper industry made …
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Frat Boys To Freshen Up
Indiana Daily Student: Not only are "dirty boys getting clean" by Axe hygiene products, but so are their bathrooms. In an effort to promote their new shower gel, the makers of Axe products are holding a nationwide "Pimp My Fraternity Shower" in which members of fraternities are asked to take a picture of their soiled, mildew-ridden bathrooms. The public will vote on the most appalling lavatory online and the winner …
Video And Voice Enter The IM Race
I rarely use Instant Messaging (IM), but maybe I would use it more if there weren't so many cross-platform obstacles. Why can't we all just talk to each other? USA Today: Sometime before mid-2006, MSN and Yahoo messenger users will for the first time be able to communicate with each other. Now, Yahoo users can communicate only with Yahoo users. Ditto with MSN users. The union will result in the world's biggest …
It Takes Money To Walk Away From Money
The LA Times is running a story on John Densmore, the drummer for The Doors. Mr. Densmore won't sell out and that is a story today, especially considering that you have Dylan, Sir Paul, Led Zep and The Stones all lending their creations to corporate interests. "People lost their virginity to this music, got high for the first time to this music," Densmore told the paper. "I've had people say kids died in Vietnam …
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