Brandweek: French sportswear brand Lacoste this week will launch a global campaign via French agency BETC, Paris, that embraces the brand's connection to 1930's French tennis champion Rene Lacoste in an energetic, modern way. "This is a big campaign for us and we wanted to launch it in a really big way," said Sarah Penchansky, pr manager. Creative consists of two-page spreads with an image of a racquet-wielding Rene …
American Dream Carries Stiff Price Tag In Silicon Valley
According to USA Today, Bimba Rao and Abhijit Kakhandiki paid $880,000 3 months ago for a 1,150 square foot, three-bedroom, two-bathroom house on a shaded corner in Friendly Woods, a block over the Cupertino border. The house was old and small and needed work. But they liked the neighborhood and the home's potential. The listed price was $750,000, so they offered $880,000 and wrote a personal letter to the owners …
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Taking Size 14 and 36DD Risks
Nothing like a little compare-and-contrast-T&A ads: My new column on TalentZoo.com takes a look at both of these ads, and which ad campaign was, in my humble opinion, a riskier move. …
Levy Levies Harsh Criticism
The Telegraph: The president of one of the world's biggest advertising agency holding companies has issued a damning state-of-the-nation assessment that describes France as being in steep decline and his countrymen as "narrowed and stunted". Maurice Levy, the head of the media giant Publicis, whose company owns Saatchi and Saatchi and has offices in 100 countries across six continents, said France had failed to get …
Goodby Says He’s “A Stupid Optimist”
Adweek: Jeff Goodby offered the following explanation when asked why his agency wanted Subway, despite indications that the client would likely resist the type of brand-image work Goodby is typically known for in favor of retail-focused, more tactical spots. "Because I'm a stupid optimist," Goodby joked. "It's either optimism or masochism. You always think you'll get a hold of a client and figure out a way to find an …
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Rushing For New Business
Lewis Lazare: Nobody loves a publicity stunt like Bernie DiMeo of DiMeo & Co./Chicago. Still, we'll take DiMeo at his word when he informs us he has named former Northwestern University star running back Darnell Autry as director of marketing for his boutique ad agency. Football fans may recall Autry was the offensive player of the year and a Heisman Trophy finalist in 1995, when he led the Northwestern Wildcats to …
Atkins Goes From Low-Carb to Low Cash
From Bloomberg: Atkins Nutritionals Inc., founded by the late diet guru Dr. Robert Atkins, filed for bankruptcy protection in New York as consumer interest in low-carbohydrate foods faded. What's interesting here is that the Atkins Diet has been around since the 1970's. But the company got huge amounts of press a couple of years ago, and rode a fad. Meanwhile, dieters looking for the latest thing got on board. They …
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