Want to stay in an expensive shoe, next time you're in Barcelona? Then, Casa Camper could be just the place. …
Continue Reading about The Mother Goose Of Boutique Hotels →
By David Burn
Want to stay in an expensive shoe, next time you're in Barcelona? Then, Casa Camper could be just the place. …
Continue Reading about The Mother Goose Of Boutique Hotels →
By David Burn
Let's assume for the sake of argument that there is such a thing as a fruit buzz. After all, I do feel pretty good after ingesting fresh fruit. What puzzles me here is the fact that McDonald's is going after the low-hanging fruit, as it were. The young ladies concerned with tight-fitting jeans are already convinced that fruit salad is the way to go. It seems the burger chain might do more good (and that is the point, …
Continue Reading about McD’s Jumps Through Hoops (Morgan Spurlock, It’s All Your Fault) →
By David Burn
Dodge is bringing back the Charger after a 17-year hiatus. The Detroit car maker is gearing up for the summer selling season with an ad blitz set to unleash on June 1. Not incidentally, Warner Brothers studios is releasing the big screen version Dukes of Hazard this summer. You don't think the two events might be related, do you? According to Ad Age, the peak sales year for the Charger was 1973, when it sold 119,318 …
Continue Reading about Dodge Muscles Its Way Back Into Starting Lineup →
Apparently, it's not "Hip To Be Square." But it is good to be square. Click the above link to check out the latest viral mystery--it's from Wendy's, part of a campaign that will feature a little more explanation, and TV ads, next week. You know, I love Wendy's and all, but I'm not sure having square hamburgers is a real benefit worth touting. So I hope there's more on the way. I do like this little viral piece …
Continue Reading about Wendy’s Embraces Viral Marketing, Huey Lewis Misses Out. →
By David Burn
"American Copywriter," John January, likes the new Levi's 501 Uncomplicate campaign a lot. What's not to like? January says, "It's an absolute, total, way-out-of-the-park home run. The piece nails the brand's 'authenticity.'" He goes on to expain how the web offers a gigantic opportunity for branded storytelling, which is something I'm a big proponent of. It's nice to see a brand--and an iconic brand, at that--get it …
By David Burn
from Promo Magazine: Procter & Gambles' Crest is on the road with a giant tube of toothpaste rolling across America. The Crest Imagine Tour is making stops at major events including food and music festivals, vacation destinations, major cities and other venues where visitors can step into the toothpaste tube-Crest Whitening Plus Scope-to use brushing stations to brush their teeth. The tour stops next at the …
By David Burn
from Associated Press: Wal-Mart Stores Inc. is turning over its online DVD rental business to Netflix Inc., signaling that the world's largest retailer couldn't beat the Internet upstart at its own game. Shares of Netflix surged after the agreement was announced Thursday, rising $4.38, or 28 percent, to $19.88 in pre-market trading. Wal-Mart is offering its existing online DVD rental customers the chance to continue …
By David Burn
At times, it's hard to tell if eBay is a ribald joke or a fantastic business. Today is another one of those times. Buy an award-winning advertising agency - office supplies AND creative staff. Highest bidder wins a box of fairly new office materials as well as incredibly motivated, often provocative and always high-concept group of copywriters/art directors. Ad Age's "Creativity Magazine" called one of their …
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