Ad Age reports that a new global study, "Wireless Works: Exploring New Brand Connections," from Omnicom Group's BBDO Worldwide and Proximity Worldwide surveyed more than 3,000 mobile phone owners. The purpose of the study was to "better understand how consumers interact with their phone," according to a BBDO spokesman. Fourteen percent of the world's cell phone users report that they have stopped in the middle of a …
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