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Young Love Interrupted By A Taco

Ah, summer nights at the beach. Bonfires. Starry skies. The steady crash of waves. Budding romance. What could be better?

According to Taco Bell, their new Cantina Crispy Melt Tacos could be better.

Is this spot funny? Is it empowering for young women? Is it additional proof that we’re mostly incapable of living in the moment? Is it a good way to sell more tacos?

I’m open to seeing it that way.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.