These newsmen are laughing because they don't work for a newspaper owned by Wall Street moneymongers. Rather, the St. Petersburg Times, Florida's largest circulation newspaper, is owned by Poynter Institute, a not for profit organization. “We don’t put out a newspaper to make money,” says Paul C. Tash, the chief executive of the Times Publishing Company, which oversees the paper. “We make money so we can put out a …
What Hayden Said
At the Advertising Week CEO Summit this week, Steve Hayden, Vice-Chairman of Ogilvy & Mather Worldwide, said, "The Internet is vast, brutal and cruel and clients have to toughen up." Hayden worked on the TV show "Welcome Back Kotter" before joining Lee Clow's team at Chiat/Day, where he helped create the famous "1984" Apple spot. Hayden joined Ogilvy in 1994 to work on IBM. [via Adverganza] …
A Disturbing Image Provokes Action
image courtesy of That Other Blog Isabelle Caro, a 27-year old French woman who weighs just 68 lbs has suffered from anorexia since she was 13. She's also the star of a highly charged new ad campaign from Nolita, an Italian fashion label. Double-page spreads of the ads, which brutally expose her and her disease, debuted Monday in major Italian newspapers along with prominent downtown billboards in cities such as …
Once Upon A Time, Bloggers Were The Pajama-Clad Enemy Of Mainstream News Organizations
Editors Weblog reports that the venerable British magazine, The Economist, is leaking tips and stories to influential U.S. bloggers as a buzz building mechanism. "What we've found to be very successful for getting views is to actually engage with bloggers," said Mike Seery, chief information officer of The Economist Group. "In the US we identified the 100 most important political bloggers and we effectively give them …
News Flash: Telemarketing Still Going Strong
I was reading Guy Kawasaki's interview with with Chris Brogan, which is all about Twitter. Brogan says he doesn't answer Twitter's rhetorical question, "What are you doing now?" Rather, Brogran prefers to offer what has his interest now. By the way, one of his his friends is interested to shaming GoDaddy. …
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Apple Attacks Unlocked iPhones
Image courtesy of Flickr user, chealion Bummer, dude. Apple is fighting those who would dare to hack their precious iPhone. The New York Times' Bits Blog puts it this way: There is something futile about the way Apple appears to be fighting some of its most ardent fans. A VC says: Reports that Apple is "bricking" phones with their 1.1 update are outrageous to me. I realize that Apple has a business deal with AT&T and …
Someone Has To Provide Energy. It Might As Well Be Chevron.
Ad Age shows that even the most heinous of industries can--with the help of clever ad men and women--turn perception on its head. It's an ambitous road, turning something as dirty as oil into a cause that benefits humanity. But that's what Chevron intends to do. Roughly 10% of Americans "hate us and our industry and there's nothing we can do to change their minds," said Helen Clark, Chevron Corp.'s manager of …
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I Learned A New Acronym. Happy Day.
Here's an idea...let's have our own branded cellphone service? You know, private label. That kind of thing. It'll be hot. The Wall Street Journal reports that it is, in fact, not hot. A year after shuttering its ESPN cellphone company, Walt Disney Co. said it is closing its Disney cellphone service. Another mobile virtual network operator to eat dust is Amp'd Mobile, which sought Chapter 11 bankruptcy-court …
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