Advertising News and Know-How
By David Burn
According to Ad Age, Holiday Inn Express and its digital agency, Digitas, are embarking on season two of "The Smart Show", a branded entertainment offering. The 40 new episodes of "The Smart Show" will appear twice a week on blip.tv, and will air through October. 76% of the first season's viewers indicated they would be more likely to stay at a Holiday Inn Express based on the show. Digitas is also launching a new …
Continue Reading about No, But I Did Watch “The Smart Show” Last Night →
By David Burn
Converse is an iconic brand. Which leads me to wonder why they would choose to lean on a young woman who needlessly claims to be "hot" on five interlinked microsites—outofyourleaguegirl.com, outofyourleaguegirlonbeingcreepy.com, outofyourleaguegirlonconfidence.com, outofyourleaguegirlonpassion.com and outofyourleaguegirlonmotivation.com. According to Adweek, Converse's agency, Anomaly, declined to comment on the …
By David Burn
Dave Linne, 47, a former creative director at Leo Burnett is now in a new role at ConAgra. That's right, he is now a client. As senior VP-advertising, global market strategy, Linne believes he will have more impact on the work, according to Ad Age. Creatives at Nitro, DDB/San Francisco, Venables Bell & Partners, Element 79 and Wondergroup will now be dealing with one of their own. Could be interesting for all …
Continue Reading about If You Want to Have Some Say, Become A Client →
By David Burn
The Republican National Committee has dropped $3.4 million to blast Barack Obama's energy policy on television in Wisconsin, Michigan, Ohio and Pennsylvania. Brad Todd, with the firm OnMessage Inc., created the spot and said it would air through next week. Obama spokesman Hari Sevugan slapped back, saying McCain promises to "continue the Bush approach of trying to drill our way out of our energy crisis." Obama, he …
Continue Reading about RNC Frames One of This Year’s Defining Issues →
By David Burn
Andrew Ross Sorkin of The New York Times is in Sun Valley, Idaho for Allen & Company’s annual confab. Yesterday, Internet pioneer Marc Andreessen, who now runs the social networking site Ning, sounded his alarm. In a morning panel session titled “Looking Around the Corner to the Future” – which, like all meetings here are closed to the press – Mr. Andreessen told the audience, which included many executives from the …
Continue Reading about Bubbles Within Bubbles Within Bubbles →
By David Burn
Posterous is a new blogging service that has taken the "Simplify" process to its ultimate conclusion, and given email a much needed boost in the process. Interactive agency Big Spaceship is on board, and Newsweek is writing about it. The new kid on the block is Posterous, which made its debut last week and is already making Tumblr seem archaic by bypassing the need to go to a Web site to write a post—or even embed a …
Continue Reading about Next Up: Think It And A Blogging Service Will Capture It →
By David Burn
When you work in advertising you sit at a lot of conference room tables. But what do these tables say about the organization in question? According to Ruth Haag, president and CEO of a hazardous-waste consulting firm, the tables say a great deal. • A round table hampers decisions. • A long, thin table encourages cliques. • Face-to-face at a distance encourages rudeness. • The basic solution: A rectangular table about …
By David Burn
Digg's founder, Kevin Rose, wonders if blogs have jumped the shark. I wonder if the phrase "jumped the shark" has jumped the shark, but I digress. Picking up on this is Kansas City-based creative generalist Jeremy Fuksa. It seems there’s a better way to share information. I hardly read RSS feeds anymore. I get all my links and information from tweets. All the blogs I truly care about tweet links to their posts, so …
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