from Forbes: The next big thing, according to Web junkies, is the "wiki." What are wikis? They are Web sites that are open for editing by anyone with a browser, without any fancy applications or programming skills necessary. Think a reference Web site on the history of Vietnam is biased? Scrub it clean. Think a documented procedure on your company's Web site is out of date and needlessly inefficient? Rewrite …
Which Voice To Give? That Is The Question.
Evelyn Rodriguez eloquently explains the three voices available to modern day marketers: 1) Professional/corporate voice has been so overdone it just rings hollow and distant; there's nothing to separate you out from competitors as the droning blends altogether. Not very distinctive and creates barriers in communication. 2) Credible voice is where most corporate blogs should aim for. This is the voice that most …
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Choke Me In The Shallow Water Before I Get Too Deep
Scott Donaton, Editor of AdAge, says, "I am a realistic and close observer of the advertising business, and understand the pressures marketers and media sellers face in their bid to attract and retain consumers' attention. But I'm also a content creator whose primary role is to protect my brand's most important asset: its relationship with readers. Smart editors get this. Their defense of editorial integrity isn't …
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Sara Lee Applies The Polish
from NT Times: Kiwi, a line of shoe care products that dates to 1906, is sold in almost 180 countries by the Sara Lee Corporation, the packaged-goods giant that also markets brands like Ball Park, Champion, Jimmy Dean and Hanes. After several years of little or no marketing support for Kiwi, Sara Lee is running print advertisements in a variety of national magazines. The ads, created by the Richards Group in Dallas, …
Maybe They Didn’t Want To Share Hotel Rooms To Help Keep Costs Down
BENTONVILLE, Ark. -- Wal-Mart Stores Inc. confirmed Wednesday that it fired several executives but would not detail the reason. "Three company officers were terminated for failing to follow internal company rules," spokeswoman Mona Williams said. Four other workers who were not at the executive level were also terminated for failing to follow Wal-Mart rules, she said. The terminations occurred over the past several …
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You Can Drive The Mercedes Now, C.J.
from Adweek: C.J. Fraleigh is leaving General Motors, effective immediately, to become svp of sales and marketing at Sara Lee. Fraleigh, 40, GM's former executive director of advertising and corporate marketing in February was shifted to the post of general manager of GM's Buick and Pontiac-GMC division. Fraleigh made his mark with Cadillac's "Break Through" campaign. Sara Lee spends approximately $220 million …
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C-K Pours Money Into Empty Tank
from Lewis Lazare: After spending what some sources said was upwards of a whopping $700,000 on an elaborate pitch, Cramer-Krasselt/Chicago has failed to land the whopper piece of new business. On Tuesday the agency was notified it had lost out in its bid for the $240 million Kia Motors America account. C-K was one of four finalists for the business after Kia executives earlier this year launched an agency review …
The Saga Of Marc And Tom Brought To A Little Screen Near You
Two out-of-work advertising creatives--an art director and a copywriter--have teamed to create an excellent web site, complete with public service announcement declaring, "They can't do anything else." In the spot, Tom Millar and Marc Guttesman are shown trying on other jobs for size. Jobs where their true talents shine, but to no good affect. For instance, Tom, ever the art director, attempts to teach pre-school, …
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