Spike Jones at Brains On Fire recently wrote about the Master/Slave relationship. He believes too many creative firms find themselves beholden to it. If an equal relationship and rules of engagement aren’t put in place from the beginning, then the client thinks that they can tweak umpteen-million times or call to have you place an ad the day it’s due. And it’s not their fault. It’s yours. Rock on with your bad self, …
Man From Redmond Calls Me An Employee Of Google
Scobleizer's buddies know how to milk Google AdSense for all it is worth. Some of my blogging friends make more money off of Google ads than I am paid by Microsoft (you’ll note that lots of people in my comment regularly question my ability to report honestly about things Microsoft related, why don’t these same people raise heck when employees of Google — and that’s what you are when you put a Google ad on your blog …
Continue Reading about Man From Redmond Calls Me An Employee Of Google →
Wieden And P&G Look To Raise The Bar On Packaged Goods Advertising
Adweek: Procter & Gamble has shifted global creative duties on its Old Spice brand to independent Wieden + Kennedy from Publicis Groupe's Saatchi & Saatchi after a pitch, the company confirmed. P&G spends about $80 million on Old Spice in the U.S. alone, according to Nielsen Monitor-Plus. "We're always seeking best-in-class agencies to bring expertise and creative energy to our brands," said Paolo deCesare, …
Continue Reading about Wieden And P&G Look To Raise The Bar On Packaged Goods Advertising →
Staunch Supporter Of The NRA Misfires BIG TIME
I'm from Nebraska. I grew up hunting Bobwhite quail in the rolling farmhills of the southeast part of the state. I recall a Saturday long ago when one of my grandfather's hunting buddies accidentally shot his own dog. The dog lived, but this man's horrid form made my grandpa irate. Needless to say, we never hunted with the man again. Now, this news from south Texas... Corpus Christi Caller- Times: Vice President …
Continue Reading about Staunch Supporter Of The NRA Misfires BIG TIME →
Bud Light Scores High Marks With High Schoolers
According to The New York Times, Americans under the age of 17 dug the Super Bowl spots from Bud Light. In fact, Bud Light ads ranked first, second and fourth in popularity for the under 17 demographic. Bud Light's brand team should feel good that they're connecting with this crucial segment of emerging beer drinkers. There's only one problem--beer ads are not supposed to appeal to underage drinkers. Amon Rappaport, …
Continue Reading about Bud Light Scores High Marks With High Schoolers →
The Mass Market Multimedia Swimsuit Show
The New York Times reports that Sports Illustrated is taking its franchise--the always anticpated swimsuit issue--to the new media tree. In addition to the magazine, which appears on newsstands tomorrow, and on the Web site at sportsillustrated.com., fans will also be able to purchase any of eight specially produced videos from iTunes.com, Apple's online store, for $1.99 each, or download content to a cellphone or …
Continue Reading about The Mass Market Multimedia Swimsuit Show →
Consumer Generated Content Extends To Coffee
USA TODAY: Starbucks said Friday it would stop selling Chantico, a rich chocolate drink introduced with much fanfare last year, because it was not adaptable to different customer tastes. In a rare flop for the fast-growing No. 1 coffee shop chain, Chantico was pulled from Starbucks' menu in January, a year after its introduction, spokesman Alan Hilowitz said. Described as "a drinkable dessert," Chantico resembled …
Continue Reading about Consumer Generated Content Extends To Coffee →
How Dare Ray Edwards
Ray Edwards is a direct response copywriter. In fact, he's textbook. If this is your thing, go study this man. My copywriting colleages are going to be angry. They're going to call me a "renegade" for letting the secrets out. For giving away our tricks. But I'm going to do it anyway. In this quick, FREE video I'll show you specific changes that will improve the response rates and sales from a real-life …