For the past month, McKinney Silver's viral campaign for Oasys Mobile has been bandied about in the bloatosphere. Here we have a clear case of mainstream media following blogs to the story. Oasys, based in Raleigh, N.C., enlisted the advertising firm McKinney & Silver, in Durham, N.C., to introduce its brand inexpensively — with a nontraditional campaign that it hoped would grab the attention of its desired …
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