Care of Hugh MacLeod …
Continue Reading about You Don’t Seem To Understand The Nuances Of Our Brand Voice →
By David Burn
Care of Hugh MacLeod …
Continue Reading about You Don’t Seem To Understand The Nuances Of Our Brand Voice →
By David Burn
The Diary of Putney Swope examines the lameness of the advertising trade press and ponders who might be positioned to give Adweek and Ad Age a run for their money. It will more than likely be done by an upstart, but it would have to be one that is well financed. MediaPost is interesting, but clearly trying to just pump out tons of stories, regardless of relevance or importance, to create more advertiser space. The …
By David Burn
Hollywood producers are perpetually in search of "the story." Sometimes they find it in the young writer from Iowa, sometimes on page 14 of the local newspaper. According to this New York Times piece, gamers increasingly have the story. For years, Hollywood has talked about the supposed convergence of films and video games. And for years, the primary results have been low-budget movies based on games, and uninspired …
By David Burn
Sustainability and advertising don't exactly fit together like peas in a pod. Yet, after hearing industrialist-turned-environmentalist, Ray Anderson, CEO of Interface, speak in Savannah two weeks ago, I know there is a place for green practices in the ad biz, just like there is at home, at school, at the gym, etc. Inspired chiefly by Paul Hawken's treatise, The Ecology of Commerce, Anderson reinvented himself and …
By David Burn
BMW has respect for iconoclasts. According to Adweek, as part of its new "Ideas are everything" campaign from GSD+M, the German carmaker places value on the work of unconventional characters like Frank Lloyd Wright. One ad shows corporate executives crushing their employees' creative instincts with bromides such as "Choose your battles." In a spot that shows architect Frank Lloyd Wright's famous "Waterfall House" …
By David Burn
Reuters reports that nothing lasts forever, especially high flying Silicon Valley hardware makers. Silicon Graphics Inc., a struggling maker of high-performance business computers, Monday filed for Chapter 11 bankruptcy protection after a round of restructuring measures failed, sending its shares plunging. SGI is best known for its high-powered computers that are used in creating Hollywood movie special-effects. The …
By David Burn
Crown Royal currently lets customers personalize a product label and/or the blue chamois bag the bottle comes wrapped in. The blended whisky maker is now taking this concept to the next level, by allowing for personalization of one of the brand's signature events. According to ESPN, one lucky NASCAR fan will have his or her name attached to the 2007 Nextel Cup Series race at the Richmond International Raceway in …
By David Burn
Communications technology has altered the marketplace (and very nature of the game) in one industry after the other. USA TODAY takes a look at how the Realtor's roll is being reshaped in the information age. "The Internet has done what no consumer advocate could ever do: It has reduced the distance between the consumer and the real estate expert to the point where the consumer is so much more informed, they don't …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer