Dave Sifry at Technorati posted The State of the Live Web, April 2007 today. Here's one fact that jumps out...Japanese is the #1 blogging language at 37%, folowed by English at 36%. Chinese is the third most prevalent language at 8%; Italian is fourth at 3%; and Farsi, a newcomer in the top 10, comes in at 1%. …
Ogilvy On Digital Advertising
Carla Hendra, co-chief executive of Ogilvy North America spoke to The Wall Street Journal about the elevated importance of digital in her organization. The Wall Street Journal: Why is it crucial for Ogilvy to have a chief digital officer? Ms. Hendra: Every single part of the Ogilvy business … has to be infused with digital, because it affects how consumers and customers behave now. We are really trying to move …
I Propose A New One Show Category
"Unintentionally Hilarious Local Commercial" Thanks to The Consumerist (one of my favorite blogs), we get "Great Moments In Commercial History." I give you one of many gems, Don's Guns: Who gives a crap about Singaporean two-page spread ads for Legos when this spot is just begging for a pencil? …
Circuit City’s Loss May Be Aaron Rents’ Gain
In the wake of Circuit City dumping its most experienced and highest paid workers, other, better-managed companies are looking to hire. Most notably Aaron Rents, as BusinessWeek reports: Just one day after the electronics chain Circuit City Stores announced that it would lay off 3,400 workers and replace them with lower-paid employees, Charles Loudermilk, chief executive of the rental retail company Aaron Rents began …
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I Like Totally Love It
Random Culture points to an interesting "Digg for shoppers" site with a Valleyspeak name, iliketotallyloveit.com. To me, this this is the type of consumer generated content that has a future. It's web-enabled word-of-mouth. Who better than consumers to share this type of information? This same standard can't be applied to consumers making TV spots. In that case, there is someone better equipped to do the brand's …
Even Visionaries Have To Get Along
Steven Heyer first came to my attention when he delivered his call for advertainment at Ad Age's Madison & Vine conference on Feb. 5, 2003. He's in the news again. After being passed over for the CEO job at Coca-Cola, he joined Starwood Hotels & Resorts Worldwide Inc. as CEO. Now the board has forced him out. According to The Journal News, board members lost confidence in him due to his management style. "He had a …
This Day In Advertising Blog History
Our fearless leader, David Burn, was born on this day in...well, sometime in the last century. Happy Birthday, big man. …
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Bob Barrie’s Agency Gets Off The Ground With United
At the Chicago Sun-Times, Lewis Lazare doesn't usually have breaking news, but today he's got an exclusive story: United Airlines will stun the ad world today when it shifts its advertising account from Fallon/Minneapolis -- its home for a decade -- to a startup boutique agency, Barrie D'Rozario Murphy/Minneapolis. United now will become the new shop's flagship account. Per United Senior Vice President of Marketing …
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